What color is #E73E5A?

#E73E5A is a medium, vivid red. In RGB it is rgb(231, 62, 90), and in HSL hsl(350, 78%, 57%).

Is #E73E5A accessible as text?

On white, #E73E5A has a contrast ratio of 4.01:1 (fails WCAG AA for body text); on black it is 5.23:1 (passes). For text placed on #E73E5A, use black for the best readability.

What is the closest Tailwind color to #E73E5A?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E73E5A?

#E73E5A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3CE7CA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73E5A below.

Is #E73E5A good for buttons?

#E73E5A works well for buttons and highlights, but use black text on #E73E5A — white text only reaches 4.01:1, below the 4.5:1 needed for normal-size labels.

Is #E73E5A the same as CSS crimson?

No — #E73E5A is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E73E5A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73E5A

Not just a swatch — here's how #E73E5A works with other colors. Named schemes with #E73E5A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73E5A Secondary #E76E56 Accent #EC9B37 Anchor #5C3A51 Surface #F5E8D6

Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Base #E73E5A Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Amaranth sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E73E5A Secondary #B86228 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Amaranth as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73E5A Secondary #DBA0A2 Support #9B9087 Ink #17140F

Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Feature #E73E5A Anchor #141210 Accent #D29D4E Secondary #322525 Surface #F3EDE3

Amaranth carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #E73E5A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 20/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73E5A

For UI

For branding

For interior

For fashion

People also use #E73E5A with

Orchid Cadmium Orange Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.6:1. Use

Subtle surface Use #F5DDE1 for cards and hover fills. Tint 80

Avoid beside #E7583C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73E5A at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73E5A;
  --color-base-rgb: 231 62 90;
  --color-base-oklch: oklch(62.2% 0.204 16.4);
  --color-50: #FEF1F3;
  --color-100: #FBDADF;
  --color-200: #F6B6C1;
  --color-300: #EA8596;
  --color-400: #DA586E;
  --color-500: #BF364D;
  --color-600: #913041;
  --color-700: #672832;
  --color-800: #431E24;
  --color-900: #291418;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amaranth: {
    50: '#FEF1F3',
    100: '#FBDADF',
    200: '#F6B6C1',
    300: '#EA8596',
    400: '#DA586E',
    500: '#BF364D',
    600: '#913041',
    700: '#672832',
    800: '#431E24',
    900: '#291418',
  },
}

$base: #E73E5A;
$base-ink: #141310;
$base-50: #FEF1F3;
$base-100: #FBDADF;
$base-200: #F6B6C1;
$base-300: #EA8596;
$base-400: #DA586E;
$base-500: #BF364D;
$base-600: #913041;
$base-700: #672832;
$base-800: #431E24;
$base-900: #291418;
$base-hover: #CF1A38;
$base-subtle: #F2CBD1;

{
    "color": {
        "base": {
            "value": "#E73E5A",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FBDADF",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C1",
                "type": "color"
            },
            "300": {
                "value": "#EA8596",
                "type": "color"
            },
            "400": {
                "value": "#DA586E",
                "type": "color"
            },
            "500": {
                "value": "#BF364D",
                "type": "color"
            },
            "600": {
                "value": "#913041",
                "type": "color"
            },
            "700": {
                "value": "#672832",
                "type": "color"
            },
            "800": {
                "value": "#431E24",
                "type": "color"
            },
            "900": {
                "value": "#291418",
                "type": "color"
            }
        }
    }
}

Palettes built on #E73E5A

Color Lab

Pairs with #E73E5A

UI roles & guardrails

In real applications

Scales

Every model

Export