What color is #E73E68?

#E73E68 is a medium, vivid rose. In RGB it is rgb(231, 62, 104), and in HSL hsl(345, 78%, 57%).

Is #E73E68 accessible as text?

On white, #E73E68 has a contrast ratio of 3.97:1 (fails WCAG AA for body text); on black it is 5.29:1 (passes). For text placed on #E73E68, use black for the best readability.

What is the closest Tailwind color to #E73E68?

The nearest Tailwind CSS token is rose-500 (#FF2056).

What colors go well with #E73E68?

#E73E68 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3CE7BC. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73E68 below.

Is #E73E68 good for buttons?

#E73E68 works well for buttons and highlights, but use black text on #E73E68 — white text only reaches 3.97:1, below the 4.5:1 needed for normal-size labels.

Is #E73E68 the same as CSS crimson?

No — #E73E68 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E73E68 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73E68

Not just a swatch — here's how #E73E68 works with other colors. Named schemes with #E73E68 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73E68 Secondary #E86E58 Accent #EC9A39 Anchor #5B3A52 Surface #F5E8D6

Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E73E68 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Cerise sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E73E68 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Cerise sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E73E68 Secondary #B8622A Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Cerise as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73E68 Secondary #DCA0A7 Support #9B9087 Ink #17140F

Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E73E68 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 40/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 16/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73E68

For UI

For branding

For interior

For fashion

People also use #E73E68 with

Orchid Burnt Sienna Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.7:1. Use

Subtle surface Use #F5DDE3 for cards and hover fills. Tint 80

Avoid beside #E74A3C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73E68 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73E68;
  --color-base-rgb: 231 62 104;
  --color-base-oklch: oklch(62.5% 0.205 11.2);
  --color-50: #FEF1F4;
  --color-100: #FBDAE2;
  --color-200: #F6B6C6;
  --color-300: #EA859E;
  --color-400: #DA5879;
  --color-500: #BF3658;
  --color-600: #913049;
  --color-700: #672838;
  --color-800: #431E27;
  --color-900: #291419;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  cerise: {
    50: '#FEF1F4',
    100: '#FBDAE2',
    200: '#F6B6C6',
    300: '#EA859E',
    400: '#DA5879',
    500: '#BF3658',
    600: '#913049',
    700: '#672838',
    800: '#431E27',
    900: '#291419',
  },
}

$base: #E73E68;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FBDAE2;
$base-200: #F6B6C6;
$base-300: #EA859E;
$base-400: #DA5879;
$base-500: #BF3658;
$base-600: #913049;
$base-700: #672838;
$base-800: #431E27;
$base-900: #291419;
$base-hover: #CF1A47;
$base-subtle: #F2CBD4;

{
    "color": {
        "base": {
            "value": "#E73E68",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE2",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C6",
                "type": "color"
            },
            "300": {
                "value": "#EA859E",
                "type": "color"
            },
            "400": {
                "value": "#DA5879",
                "type": "color"
            },
            "500": {
                "value": "#BF3658",
                "type": "color"
            },
            "600": {
                "value": "#913049",
                "type": "color"
            },
            "700": {
                "value": "#672838",
                "type": "color"
            },
            "800": {
                "value": "#431E27",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}

Palettes built on #E73E68

Color Lab

Pairs with #E73E68

UI roles & guardrails

In real applications

Scales

Every model

Export