#E73EDF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #E73EDF works with other colors. Named schemes with #E73EDF in its natural role, and a note on why the supporting colors balance it.
Fuchsia glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Fuchsia sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Fuchsia sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Fuchsia as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Fuchsia is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fuchsia carrying the quiet middle.
How #E73EDF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E73EDF at work across the surfaces designers actually ship.
:root {
--color-base: #E73EDF;
--color-base-rgb: 231 62 223;
--color-base-oklch: oklch(67.1% 0.261 330.1);
--color-50: #FEF1FD;
--color-100: #FBDAFA;
--color-200: #F6B6F3;
--color-300: #EA85E5;
--color-400: #DA58D3;
--color-500: #BF36B8;
--color-600: #91308D;
--color-700: #672864;
--color-800: #431E41;
--color-900: #291428;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
fuchsia: {
50: '#FEF1FD',
100: '#FBDAFA',
200: '#F6B6F3',
300: '#EA85E5',
400: '#DA58D3',
500: '#BF36B8',
600: '#91308D',
700: '#672864',
800: '#431E41',
900: '#291428',
},
}
$base: #E73EDF; $base-ink: #141310; $base-50: #FEF1FD; $base-100: #FBDAFA; $base-200: #F6B6F3; $base-300: #EA85E5; $base-400: #DA58D3; $base-500: #BF36B8; $base-600: #91308D; $base-700: #672864; $base-800: #431E41; $base-900: #291428; $base-hover: #CF1AC6; $base-subtle: #F2CBF0;
{
"color": {
"base": {
"value": "#E73EDF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FD",
"type": "color"
},
"100": {
"value": "#FBDAFA",
"type": "color"
},
"200": {
"value": "#F6B6F3",
"type": "color"
},
"300": {
"value": "#EA85E5",
"type": "color"
},
"400": {
"value": "#DA58D3",
"type": "color"
},
"500": {
"value": "#BF36B8",
"type": "color"
},
"600": {
"value": "#91308D",
"type": "color"
},
"700": {
"value": "#672864",
"type": "color"
},
"800": {
"value": "#431E41",
"type": "color"
},
"900": {
"value": "#291428",
"type": "color"
}
}
}
}