#E7679C is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E7679C works with other colors. Named schemes with #E7679C in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #E7679C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E7679C at work across the surfaces designers actually ship.
:root {
--color-base: #E7679C;
--color-base-rgb: 231 103 156;
--color-base-oklch: oklch(68.4% 0.167 356.5);
--color-50: #FDF1F6;
--color-100: #FADBE8;
--color-200: #F4B9D1;
--color-300: #E788B0;
--color-400: #D55D8F;
--color-500: #BB3A70;
--color-600: #8E3359;
--color-700: #652A42;
--color-800: #421F2E;
--color-900: #28151D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FDF1F6',
100: '#FADBE8',
200: '#F4B9D1',
300: '#E788B0',
400: '#D55D8F',
500: '#BB3A70',
600: '#8E3359',
700: '#652A42',
800: '#421F2E',
900: '#28151D',
},
}
$base: #E7679C; $base-ink: #141310; $base-50: #FDF1F6; $base-100: #FADBE8; $base-200: #F4B9D1; $base-300: #E788B0; $base-400: #D55D8F; $base-500: #BB3A70; $base-600: #8E3359; $base-700: #652A42; $base-800: #421F2E; $base-900: #28151D; $base-hover: #DE2B76; $base-subtle: #F3D5E2;
{
"color": {
"base": {
"value": "#E7679C",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F6",
"type": "color"
},
"100": {
"value": "#FADBE8",
"type": "color"
},
"200": {
"value": "#F4B9D1",
"type": "color"
},
"300": {
"value": "#E788B0",
"type": "color"
},
"400": {
"value": "#D55D8F",
"type": "color"
},
"500": {
"value": "#BB3A70",
"type": "color"
},
"600": {
"value": "#8E3359",
"type": "color"
},
"700": {
"value": "#652A42",
"type": "color"
},
"800": {
"value": "#421F2E",
"type": "color"
},
"900": {
"value": "#28151D",
"type": "color"
}
}
}
}