What color is #E768AC?

#E768AC is a light, vivid pink. In RGB it is rgb(231, 104, 172), and in HSL hsl(328, 73%, 66%).

Is #E768AC accessible as text?

On white, #E768AC has a contrast ratio of 3.01:1 (fails WCAG AA for body text); on black it is 6.97:1 (passes). For text placed on #E768AC, use black for the best readability.

What is the closest Tailwind color to #E768AC?

The nearest Tailwind CSS token is pink-400 (#FB64B6).

What colors go well with #E768AC?

#E768AC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #69E8A4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E768AC below.

Is #E768AC good for buttons?

#E768AC works well for buttons and highlights, but use black text on #E768AC — white text only reaches 3.01:1, below the 4.5:1 needed for normal-size labels.

Is #E768AC the same as CSS hotpink?

No — #E768AC is not the CSS named color hotpink, but hotpink (#FF69B4) is the closest CSS named color.

#E768AC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E768AC

Not just a swatch — here's how #E768AC works with other colors. Named schemes with #E768AC in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E768AC Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E768AC Anchor #3B2922 Surface #F1E2D1 Accent #9B9563 Secondary #3C3833

Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E768AC Accent #A5C3C7 Surface #E7D6BF Secondary #9AA0A1 Anchor #26324B

Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E768AC Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E768AC Secondary #E7B8CE Support #9C9087 Ink #17140F

Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E768AC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 67/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E768AC

For UI

For branding

For interior

For fashion

People also use #E768AC with

Heliotrope Terracotta Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #F7E5EE for cards and hover fills. Tint 80

Avoid beside #E86982 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E768AC at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E768AC;
  --color-base-rgb: 231 104 172;
  --color-base-oklch: oklch(69.1% 0.173 349.3);
  --color-50: #FDF1F8;
  --color-100: #FADBEC;
  --color-200: #F4B9D8;
  --color-300: #E788BB;
  --color-400: #D55D9D;
  --color-500: #BB3A7F;
  --color-600: #8E3364;
  --color-700: #652A49;
  --color-800: #421F32;
  --color-900: #28151F;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  hot-pink: {
    50: '#FDF1F8',
    100: '#FADBEC',
    200: '#F4B9D8',
    300: '#E788BB',
    400: '#D55D9D',
    500: '#BB3A7F',
    600: '#8E3364',
    700: '#652A49',
    800: '#421F32',
    900: '#28151F',
  },
}

$base: #E768AC;
$base-ink: #141310;
$base-50: #FDF1F8;
$base-100: #FADBEC;
$base-200: #F4B9D8;
$base-300: #E788BB;
$base-400: #D55D9D;
$base-500: #BB3A7F;
$base-600: #8E3364;
$base-700: #652A49;
$base-800: #421F32;
$base-900: #28151F;
$base-hover: #DF2F8C;
$base-subtle: #F3D7E6;

{
    "color": {
        "base": {
            "value": "#E768AC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FADBEC",
                "type": "color"
            },
            "200": {
                "value": "#F4B9D8",
                "type": "color"
            },
            "300": {
                "value": "#E788BB",
                "type": "color"
            },
            "400": {
                "value": "#D55D9D",
                "type": "color"
            },
            "500": {
                "value": "#BB3A7F",
                "type": "color"
            },
            "600": {
                "value": "#8E3364",
                "type": "color"
            },
            "700": {
                "value": "#652A49",
                "type": "color"
            },
            "800": {
                "value": "#421F32",
                "type": "color"
            },
            "900": {
                "value": "#28151F",
                "type": "color"
            }
        }
    }
}