#E76A77 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E76A77 works with other colors. Named schemes with #E76A77 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #E76A77 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E76A77 at work across the surfaces designers actually ship.
:root {
--color-base: #E76A77;
--color-base-rgb: 231 106 119;
--color-base-oklch: oklch(67.8% 0.155 15.8);
--color-50: #FDF1F3;
--color-100: #FADBDE;
--color-200: #F3B9BF;
--color-300: #E68992;
--color-400: #D55D69;
--color-500: #BA3B48;
--color-600: #8E343D;
--color-700: #642A30;
--color-800: #421F23;
--color-900: #281517;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FDF1F3',
100: '#FADBDE',
200: '#F3B9BF',
300: '#E68992',
400: '#D55D69',
500: '#BA3B48',
600: '#8E343D',
700: '#642A30',
800: '#421F23',
900: '#281517',
},
}
$base: #E76A77; $base-ink: #141310; $base-50: #FDF1F3; $base-100: #FADBDE; $base-200: #F3B9BF; $base-300: #E68992; $base-400: #D55D69; $base-500: #BA3B48; $base-600: #8E343D; $base-700: #642A30; $base-800: #421F23; $base-900: #281517; $base-hover: #DD3041; $base-subtle: #F3D7DA;
{
"color": {
"base": {
"value": "#E76A77",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F3",
"type": "color"
},
"100": {
"value": "#FADBDE",
"type": "color"
},
"200": {
"value": "#F3B9BF",
"type": "color"
},
"300": {
"value": "#E68992",
"type": "color"
},
"400": {
"value": "#D55D69",
"type": "color"
},
"500": {
"value": "#BA3B48",
"type": "color"
},
"600": {
"value": "#8E343D",
"type": "color"
},
"700": {
"value": "#642A30",
"type": "color"
},
"800": {
"value": "#421F23",
"type": "color"
},
"900": {
"value": "#281517",
"type": "color"
}
}
}
}