What color is #E76C64?

#E76C64 is a light, vivid red. In RGB it is rgb(231, 108, 100), and in HSL hsl(4, 73%, 65%).

Is #E76C64 accessible as text?

On white, #E76C64 has a contrast ratio of 3.12:1 (fails WCAG AA for body text); on black it is 6.73:1 (passes). For text placed on #E76C64, use black for the best readability.

What is the closest Tailwind color to #E76C64?

The nearest Tailwind CSS token is red-400 (#FF6467).

What colors go well with #E76C64?

#E76C64 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #65DEE7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E76C64 below.

Is #E76C64 good for buttons?

#E76C64 works well for buttons and highlights, but use black text on #E76C64 — white text only reaches 3.12:1, below the 4.5:1 needed for normal-size labels.

Is #E76C64 the same as CSS tomato?

No — #E76C64 is not the CSS named color tomato, but tomato (#FF6347) is the closest CSS named color.

#E76C64 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E76C64

Not just a swatch — here's how #E76C64 works with other colors. Named schemes with #E76C64 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E76C64 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Terracotta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #E76C64 Surface #E3CEA8 Secondary #B17958 Accent #98976D Anchor #3E2C21

Terracotta holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #E76C64 Accent #ADC3B3 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Terracotta opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #E76C64 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Terracotta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E76C64 Secondary #E4B6B1 Support #9B9186 Ink #17140F

Terracotta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Terracotta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E76C64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 71/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 60/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E76C64

For UI

For branding

For interior

For fashion

People also use #E76C64 with

Persian Pink Burlywood Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.0:1. Use

Subtle surface Use #F7E5E4 for cards and hover fills. Tint 80

Avoid beside #E79965 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E76C64 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E76C64;
  --color-base-rgb: 231 108 100;
  --color-base-oklch: oklch(67.7% 0.154 25.8);
  --color-50: #FDF2F1;
  --color-100: #FADDDB;
  --color-200: #F4BCB9;
  --color-300: #E78F88;
  --color-400: #D5655D;
  --color-500: #BB433A;
  --color-600: #8E3A33;
  --color-700: #652E2A;
  --color-800: #42211F;
  --color-900: #281615;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  terracotta: {
    50: '#FDF2F1',
    100: '#FADDDB',
    200: '#F4BCB9',
    300: '#E78F88',
    400: '#D5655D',
    500: '#BB433A',
    600: '#8E3A33',
    700: '#652E2A',
    800: '#42211F',
    900: '#281615',
  },
}

$base: #E76C64;
$base-ink: #141310;
$base-50: #FDF2F1;
$base-100: #FADDDB;
$base-200: #F4BCB9;
$base-300: #E78F88;
$base-400: #D5655D;
$base-500: #BB433A;
$base-600: #8E3A33;
$base-700: #652E2A;
$base-800: #42211F;
$base-900: #281615;
$base-hover: #DE372B;
$base-subtle: #F3D7D5;

{
    "color": {
        "base": {
            "value": "#E76C64",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F1",
                "type": "color"
            },
            "100": {
                "value": "#FADDDB",
                "type": "color"
            },
            "200": {
                "value": "#F4BCB9",
                "type": "color"
            },
            "300": {
                "value": "#E78F88",
                "type": "color"
            },
            "400": {
                "value": "#D5655D",
                "type": "color"
            },
            "500": {
                "value": "#BB433A",
                "type": "color"
            },
            "600": {
                "value": "#8E3A33",
                "type": "color"
            },
            "700": {
                "value": "#652E2A",
                "type": "color"
            },
            "800": {
                "value": "#42211F",
                "type": "color"
            },
            "900": {
                "value": "#281615",
                "type": "color"
            }
        }
    }
}

Palettes built on #E76C64

Color Lab

Pairs with #E76C64

UI roles & guardrails

In real applications

Scales

Every model

Export