What color is #E77074?

#E77074 is a light, vivid red. In RGB it is rgb(231, 112, 116), and in HSL hsl(358, 71%, 67%).

Is #E77074 accessible as text?

On white, #E77074 has a contrast ratio of 3.01:1 (fails WCAG AA for body text); on black it is 6.97:1 (passes). For text placed on #E77074, use black for the best readability.

What is the closest Tailwind color to #E77074?

The nearest Tailwind CSS token is red-400 (#FF6467).

What colors go well with #E77074?

#E77074 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6FE7E3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E77074 below.

Is #E77074 good for buttons?

#E77074 works well for buttons and highlights, but use black text on #E77074 — white text only reaches 3.01:1, below the 4.5:1 needed for normal-size labels.

Is #E77074 the same as CSS lightcoral?

No — #E77074 is not the CSS named color lightcoral, but lightcoral (#F08080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E77074 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E77074

Not just a swatch — here's how #E77074 works with other colors. Named schemes with #E77074 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E77074 Secondary #B86328 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Terracotta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #E77074 Surface #E4CDA8 Secondary #B27959 Accent #99966D Anchor #3F2C21

Terracotta holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #E77074 Accent #AEC3B2 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Terracotta opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #E77074 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Terracotta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E77074 Secondary #E6B9B8 Support #9B9087 Ink #17140F

Terracotta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Terracotta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E77074 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 88/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 65/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 57/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E77074

For UI

For branding

For interior

For fashion

People also use #E77074 with

Persian Pink Fawn Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #F7E6E6 for cards and hover fills. Tint 80

Avoid beside #E7936F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E77074 at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E77074;
  --color-base-rgb: 231 112 116;
  --color-base-oklch: oklch(68.6% 0.148 19.7);
  --color-50: #FDF1F2;
  --color-100: #FADBDC;
  --color-200: #F3B9BB;
  --color-300: #E58A8D;
  --color-400: #D45E62;
  --color-500: #B93C40;
  --color-600: #8D3538;
  --color-700: #642B2D;
  --color-800: #421F21;
  --color-900: #281516;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  terracotta: {
    50: '#FDF1F2',
    100: '#FADBDC',
    200: '#F3B9BB',
    300: '#E58A8D',
    400: '#D45E62',
    500: '#B93C40',
    600: '#8D3538',
    700: '#642B2D',
    800: '#421F21',
    900: '#281516',
  },
}

$base: #E77074;
$base-ink: #141310;
$base-50: #FDF1F2;
$base-100: #FADBDC;
$base-200: #F3B9BB;
$base-300: #E58A8D;
$base-400: #D45E62;
$base-500: #B93C40;
$base-600: #8D3538;
$base-700: #642B2D;
$base-800: #421F21;
$base-900: #281516;
$base-hover: #DD353A;
$base-subtle: #F3D8D9;

{
    "color": {
        "base": {
            "value": "#E77074",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FADBDC",
                "type": "color"
            },
            "200": {
                "value": "#F3B9BB",
                "type": "color"
            },
            "300": {
                "value": "#E58A8D",
                "type": "color"
            },
            "400": {
                "value": "#D45E62",
                "type": "color"
            },
            "500": {
                "value": "#B93C40",
                "type": "color"
            },
            "600": {
                "value": "#8D3538",
                "type": "color"
            },
            "700": {
                "value": "#642B2D",
                "type": "color"
            },
            "800": {
                "value": "#421F21",
                "type": "color"
            },
            "900": {
                "value": "#281516",
                "type": "color"
            }
        }
    }
}

Palettes built on #E77074

Color Lab

Pairs with #E77074

UI roles & guardrails

In real applications

Scales

Every model

Export