What color is #E772ED?

#E772ED is a light, vivid purple. In RGB it is rgb(231, 114, 237), and in HSL hsl(297, 77%, 69%).

Is #E772ED accessible as text?

On white, #E772ED has a contrast ratio of 2.62:1 (fails WCAG AA for body text); on black it is 8.03:1 (passes). For text placed on #E772ED, use black for the best readability.

What is the closest Tailwind color to #E772ED?

The nearest Tailwind CSS token is fuchsia-400 (#ED6AFF).

What colors go well with #E772ED?

#E772ED pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #79ED73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E772ED below.

Is #E772ED good for buttons?

#E772ED works well for buttons and highlights, but use black text on #E772ED — white text only reaches 2.62:1, below the 4.5:1 needed for normal-size labels.

Is #E772ED the same as CSS violet?

No — #E772ED is not the CSS named color violet, but violet (#EE82EE) is the closest CSS named color.

#E772ED Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E772ED

Not just a swatch — here's how #E772ED works with other colors. Named schemes with #E772ED in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #E772ED Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #E772ED Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFA0FF

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Japanese Sand Base · 5 colors

Base #E772ED Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E772ED Secondary #EEC5EF Support #9C9087 Ink #18140F

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #E772ED Secondary #E86C64 Accent #F19643 Anchor #5A3A54 Surface #F6E8D7

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #E772ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 29/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 31/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 80/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 42/100

Moderate

Workable accent with care around contrast.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E772ED

For UI

For branding

For interior

For fashion

People also use #E772ED with

Wisteria Persian Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.1:1. Use

Subtle surface Use #F7E6F8 for cards and hover fills. Tint 80

Avoid beside #ED73CA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E772ED at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E772ED;
  --color-base-rgb: 231 114 237;
  --color-base-oklch: oklch(73.2% 0.206 325.6);
  --color-50: #FDF1FE;
  --color-100: #FADAFB;
  --color-200: #F2B7F5;
  --color-300: #E486E9;
  --color-400: #D259D9;
  --color-500: #B737BE;
  --color-600: #8C3191;
  --color-700: #632866;
  --color-800: #411E43;
  --color-900: #281429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  heliotrope: {
    50: '#FDF1FE',
    100: '#FADAFB',
    200: '#F2B7F5',
    300: '#E486E9',
    400: '#D259D9',
    500: '#B737BE',
    600: '#8C3191',
    700: '#632866',
    800: '#411E43',
    900: '#281429',
  },
}

$base: #E772ED;
$base-ink: #141310;
$base-50: #FDF1FE;
$base-100: #FADAFB;
$base-200: #F2B7F5;
$base-300: #E486E9;
$base-400: #D259D9;
$base-500: #B737BE;
$base-600: #8C3191;
$base-700: #632866;
$base-800: #411E43;
$base-900: #281429;
$base-hover: #DC35E5;
$base-subtle: #F4D9F5;

{
    "color": {
        "base": {
            "value": "#E772ED",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FE",
                "type": "color"
            },
            "100": {
                "value": "#FADAFB",
                "type": "color"
            },
            "200": {
                "value": "#F2B7F5",
                "type": "color"
            },
            "300": {
                "value": "#E486E9",
                "type": "color"
            },
            "400": {
                "value": "#D259D9",
                "type": "color"
            },
            "500": {
                "value": "#B737BE",
                "type": "color"
            },
            "600": {
                "value": "#8C3191",
                "type": "color"
            },
            "700": {
                "value": "#632866",
                "type": "color"
            },
            "800": {
                "value": "#411E43",
                "type": "color"
            },
            "900": {
                "value": "#281429",
                "type": "color"
            }
        }
    }
}