#E77784 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E77784 works with other colors. Named schemes with #E77784 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Light Coral as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Light Coral holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Light Coral opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Light Coral sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Light Coral is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Light Coral carrying the quiet middle.
How #E77784 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E77784 at work across the surfaces designers actually ship.
:root {
--color-base: #E77784;
--color-base-rgb: 231 119 132;
--color-base-oklch: oklch(70.0% 0.139 14.0);
--color-50: #FDF1F3;
--color-100: #FADBDF;
--color-200: #F3BAC0;
--color-300: #E58A95;
--color-400: #D35F6D;
--color-500: #B83D4B;
--color-600: #8C353F;
--color-700: #642B32;
--color-800: #412024;
--color-900: #281517;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
light-coral: {
50: '#FDF1F3',
100: '#FADBDF',
200: '#F3BAC0',
300: '#E58A95',
400: '#D35F6D',
500: '#B83D4B',
600: '#8C353F',
700: '#642B32',
800: '#412024',
900: '#281517',
},
}
$base: #E77784; $base-ink: #141310; $base-50: #FDF1F3; $base-100: #FADBDF; $base-200: #F3BAC0; $base-300: #E58A95; $base-400: #D35F6D; $base-500: #B83D4B; $base-600: #8C353F; $base-700: #642B32; $base-800: #412024; $base-900: #281517; $base-hover: #DD3D4F; $base-subtle: #F4DBDE;
{
"color": {
"base": {
"value": "#E77784",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F3",
"type": "color"
},
"100": {
"value": "#FADBDF",
"type": "color"
},
"200": {
"value": "#F3BAC0",
"type": "color"
},
"300": {
"value": "#E58A95",
"type": "color"
},
"400": {
"value": "#D35F6D",
"type": "color"
},
"500": {
"value": "#B83D4B",
"type": "color"
},
"600": {
"value": "#8C353F",
"type": "color"
},
"700": {
"value": "#642B32",
"type": "color"
},
"800": {
"value": "#412024",
"type": "color"
},
"900": {
"value": "#281517",
"type": "color"
}
}
}
}