#E77918 is a mid-toned, warm yellow. On the Color Lab it reads organic and grounded, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E77918 works with other colors. Named schemes with #E77918 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Princeton Orange as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Princeton Orange holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Princeton Orange opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Princeton Orange sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Princeton Orange is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Princeton Orange carrying the quiet middle.
How #E77918 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E77918 at work across the surfaces designers actually ship.
:root {
--color-base: #E77918;
--color-base-rgb: 231 121 24;
--color-base-oklch: oklch(68.9% 0.166 54.0);
--color-50: #FEF7F1;
--color-100: #FCE9D9;
--color-200: #F7D4B5;
--color-300: #ECB483;
--color-400: #DC9556;
--color-500: #C27633;
--color-600: #935E2E;
--color-700: #684527;
--color-800: #442F1D;
--color-900: #2A1E14;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
princeton-orange: {
50: '#FEF7F1',
100: '#FCE9D9',
200: '#F7D4B5',
300: '#ECB483',
400: '#DC9556',
500: '#C27633',
600: '#935E2E',
700: '#684527',
800: '#442F1D',
900: '#2A1E14',
},
}
$base: #E77918; $base-ink: #141310; $base-50: #FEF7F1; $base-100: #FCE9D9; $base-200: #F7D4B5; $base-300: #ECB483; $base-400: #DC9556; $base-500: #C27633; $base-600: #935E2E; $base-700: #684527; $base-800: #442F1D; $base-900: #2A1E14; $base-hover: #B96013; $base-subtle: #F0D7C1;
{
"color": {
"base": {
"value": "#E77918",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF7F1",
"type": "color"
},
"100": {
"value": "#FCE9D9",
"type": "color"
},
"200": {
"value": "#F7D4B5",
"type": "color"
},
"300": {
"value": "#ECB483",
"type": "color"
},
"400": {
"value": "#DC9556",
"type": "color"
},
"500": {
"value": "#C27633",
"type": "color"
},
"600": {
"value": "#935E2E",
"type": "color"
},
"700": {
"value": "#684527",
"type": "color"
},
"800": {
"value": "#442F1D",
"type": "color"
},
"900": {
"value": "#2A1E14",
"type": "color"
}
}
}
}