#E77F73 is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It reproduces cleanly in print.
Not just a swatch — here's how #E77F73 works with other colors. Named schemes with #E77F73 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Light Coral as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Light Coral holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Light Coral opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Light Coral sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Light Coral is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Light Coral carrying the quiet middle.
How #E77F73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E77F73 at work across the surfaces designers actually ship.
:root {
--color-base: #E77F73;
--color-base-rgb: 231 127 115;
--color-base-oklch: oklch(70.9% 0.130 27.7);
--color-50: #FDF3F1;
--color-100: #FADEDB;
--color-200: #F3BFB9;
--color-300: #E5938A;
--color-400: #D46A5E;
--color-500: #B9483C;
--color-600: #8D3E35;
--color-700: #64302B;
--color-800: #42231F;
--color-900: #281715;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
light-coral: {
50: '#FDF3F1',
100: '#FADEDB',
200: '#F3BFB9',
300: '#E5938A',
400: '#D46A5E',
500: '#B9483C',
600: '#8D3E35',
700: '#64302B',
800: '#42231F',
900: '#281715',
},
}
$base: #E77F73; $base-ink: #141310; $base-50: #FDF3F1; $base-100: #FADEDB; $base-200: #F3BFB9; $base-300: #E5938A; $base-400: #D46A5E; $base-500: #B9483C; $base-600: #8D3E35; $base-700: #64302B; $base-800: #42231F; $base-900: #281715; $base-hover: #DD4938; $base-subtle: #F4DCD9;
{
"color": {
"base": {
"value": "#E77F73",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF3F1",
"type": "color"
},
"100": {
"value": "#FADEDB",
"type": "color"
},
"200": {
"value": "#F3BFB9",
"type": "color"
},
"300": {
"value": "#E5938A",
"type": "color"
},
"400": {
"value": "#D46A5E",
"type": "color"
},
"500": {
"value": "#B9483C",
"type": "color"
},
"600": {
"value": "#8D3E35",
"type": "color"
},
"700": {
"value": "#64302B",
"type": "color"
},
"800": {
"value": "#42231F",
"type": "color"
},
"900": {
"value": "#281715",
"type": "color"
}
}
}
}