What color is #E7AAEB?

#E7AAEB is a light, soft purple. In RGB it is rgb(231, 170, 235), and in HSL hsl(296, 62%, 79%).

Is #E7AAEB accessible as text?

On white, #E7AAEB has a contrast ratio of 1.85:1 (fails WCAG AA for body text); on black it is 11.35:1 (passes). For text placed on #E7AAEB, use black for the best readability.

What is the closest Tailwind color to #E7AAEB?

The nearest Tailwind CSS token is purple-300 (#DAB2FF).

What colors go well with #E7AAEB?

#E7AAEB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #ADEBA8. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E7AAEB below.

Is #E7AAEB good for buttons?

#E7AAEB works well for buttons and highlights, but use black text on #E7AAEB — white text only reaches 1.85:1, below the 4.5:1 needed for normal-size labels.

Is #E7AAEB the same as CSS plum?

No — #E7AAEB is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E7AAEB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E7AAEB

Not just a swatch — here's how #E7AAEB works with other colors. Named schemes with #E7AAEB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E7AAEB Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E7AAEB Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E7AAEB Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E7AAEB Secondary #FEE8FF Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E7AAEB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFD3FF

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #E7AAEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 65/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 18/100

Very low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 26/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 23/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E7AAEB

For UI

For branding

For interior

For fashion

People also use #E7AAEB with

Periwinkle Carnation Celadon Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 10.0:1. Use

Subtle surface Use #F8F0F9 for cards and hover fills. Tint 80

Avoid beside #EBA8D9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E7AAEB at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E7AAEB;
  --color-base-rgb: 231 170 235;
  --color-base-oklch: oklch(81.6% 0.111 324.5);
  --color-50: #FCF2FD;
  --color-100: #F6DDF8;
  --color-200: #ECBDEF;
  --color-300: #DA90E0;
  --color-400: #C566CC;
  --color-500: #AA44B1;
  --color-600: #823A87;
  --color-700: #5D2E60;
  --color-800: #3D223F;
  --color-900: #261627;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FCF2FD',
    100: '#F6DDF8',
    200: '#ECBDEF',
    300: '#DA90E0',
    400: '#C566CC',
    500: '#AA44B1',
    600: '#823A87',
    700: '#5D2E60',
    800: '#3D223F',
    900: '#261627',
  },
}

$base: #E7AAEB;
$base-ink: #141310;
$base-50: #FCF2FD;
$base-100: #F6DDF8;
$base-200: #ECBDEF;
$base-300: #DA90E0;
$base-400: #C566CC;
$base-500: #AA44B1;
$base-600: #823A87;
$base-700: #5D2E60;
$base-800: #3D223F;
$base-900: #261627;
$base-hover: #D467DB;
$base-subtle: #F5E7F7;

{
    "color": {
        "base": {
            "value": "#E7AAEB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F6DDF8",
                "type": "color"
            },
            "200": {
                "value": "#ECBDEF",
                "type": "color"
            },
            "300": {
                "value": "#DA90E0",
                "type": "color"
            },
            "400": {
                "value": "#C566CC",
                "type": "color"
            },
            "500": {
                "value": "#AA44B1",
                "type": "color"
            },
            "600": {
                "value": "#823A87",
                "type": "color"
            },
            "700": {
                "value": "#5D2E60",
                "type": "color"
            },
            "800": {
                "value": "#3D223F",
                "type": "color"
            },
            "900": {
                "value": "#261627",
                "type": "color"
            }
        }
    }
}

Palettes built on #E7AAEB

Color Lab

Pairs with #E7AAEB

UI roles & guardrails

In real applications

Scales

Every model

Export