What color is #E7AAEF?

#E7AAEF is a light, soft purple. In RGB it is rgb(231, 170, 239), and in HSL hsl(293, 68%, 80%).

Is #E7AAEF accessible as text?

On white, #E7AAEF has a contrast ratio of 1.84:1 (fails WCAG AA for body text); on black it is 11.39:1 (passes). For text placed on #E7AAEF, use black for the best readability.

What is the closest Tailwind color to #E7AAEF?

The nearest Tailwind CSS token is purple-300 (#DAB2FF).

What colors go well with #E7AAEF?

#E7AAEF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B1EFA9. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E7AAEF below.

Is #E7AAEF good for buttons?

#E7AAEF works well for buttons and highlights, but use black text on #E7AAEF — white text only reaches 1.84:1, below the 4.5:1 needed for normal-size labels.

Is #E7AAEF the same as CSS plum?

No — #E7AAEF is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E7AAEF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E7AAEF

Not just a swatch — here's how #E7AAEF works with other colors. Named schemes with #E7AAEF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E7AAEF Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E7AAEF Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E7AAEF Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E7AAEF Secondary #FFE8FF Support #9C9087 Ink #18140F

Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E7AAEF Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFD4FF

Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.

Build a working theme in the generator →

Color Lab

How #E7AAEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 64/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 18/100

Very low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 26/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 23/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E7AAEF

For UI

For branding

For interior

For fashion

People also use #E7AAEF with

Periwinkle Carnation Celadon Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 10.1:1. Use

Subtle surface Use #F9F0FA for cards and hover fills. Tint 80

Avoid beside #EFA9E0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E7AAEF at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E7AAEF;
  --color-base-rgb: 231 170 239;
  --color-base-oklch: oklch(81.7% 0.115 322.6);
  --color-50: #FCF2FD;
  --color-100: #F6DCF9;
  --color-200: #EBBBF2;
  --color-300: #D98CE3;
  --color-400: #C461D1;
  --color-500: #A83FB6;
  --color-600: #81378B;
  --color-700: #5C2C63;
  --color-800: #3D2041;
  --color-900: #261528;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  mauve: {
    50: '#FCF2FD',
    100: '#F6DCF9',
    200: '#EBBBF2',
    300: '#D98CE3',
    400: '#C461D1',
    500: '#A83FB6',
    600: '#81378B',
    700: '#5C2C63',
    800: '#3D2041',
    900: '#261528',
  },
}

$base: #E7AAEF;
$base-ink: #141310;
$base-50: #FCF2FD;
$base-100: #F6DCF9;
$base-200: #EBBBF2;
$base-300: #D98CE3;
$base-400: #C461D1;
$base-500: #A83FB6;
$base-600: #81378B;
$base-700: #5C2C63;
$base-800: #3D2041;
$base-900: #261528;
$base-hover: #D365E2;
$base-subtle: #F6E8F8;

{
    "color": {
        "base": {
            "value": "#E7AAEF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F6DCF9",
                "type": "color"
            },
            "200": {
                "value": "#EBBBF2",
                "type": "color"
            },
            "300": {
                "value": "#D98CE3",
                "type": "color"
            },
            "400": {
                "value": "#C461D1",
                "type": "color"
            },
            "500": {
                "value": "#A83FB6",
                "type": "color"
            },
            "600": {
                "value": "#81378B",
                "type": "color"
            },
            "700": {
                "value": "#5C2C63",
                "type": "color"
            },
            "800": {
                "value": "#3D2041",
                "type": "color"
            },
            "900": {
                "value": "#261528",
                "type": "color"
            }
        }
    }
}

Palettes built on #E7AAEF

Color Lab

Pairs with #E7AAEF

UI roles & guardrails

In real applications

Scales

Every model

Export