What color is #E8404E?

#E8404E is a medium, vivid red. In RGB it is rgb(232, 64, 78), and in HSL hsl(355, 79%, 58%).

Is #E8404E accessible as text?

On white, #E8404E has a contrast ratio of 3.98:1 (fails WCAG AA for body text); on black it is 5.27:1 (passes). For text placed on #E8404E, use black for the best readability.

What is the closest Tailwind color to #E8404E?

The nearest Tailwind CSS token is red-500 (#FB2C36).

What colors go well with #E8404E?

#E8404E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3FE9DA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E8404E below.

Is #E8404E good for buttons?

#E8404E works well for buttons and highlights, but use black text on #E8404E — white text only reaches 3.98:1, below the 4.5:1 needed for normal-size labels.

Is #E8404E the same as CSS crimson?

No — #E8404E is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E8404E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E8404E

Not just a swatch — here's how #E8404E works with other colors. Named schemes with #E8404E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E8404E Secondary #E76E55 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Base #E8404E Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Imperial Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E8404E Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Imperial Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E8404E Secondary #DCA09E Support #9B9087 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Feature #E8404E Anchor #141210 Accent #D19E4E Secondary #322525 Surface #F3EDE3

Imperial Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #E8404E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 40/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 24/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 79/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E8404E

For UI

For branding

For interior

For fashion

People also use #E8404E with

Hot Pink Butterscotch Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.7:1. Use

Subtle surface Use #F6DDDF for cards and hover fills. Tint 80

Avoid beside #E96A3F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E8404E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E8404E;
  --color-base-rgb: 232 64 78;
  --color-base-oklch: oklch(62.3% 0.204 21.1);
  --color-50: #FEF1F2;
  --color-100: #FCDADC;
  --color-200: #F6B6BB;
  --color-300: #EB858D;
  --color-400: #DA5863;
  --color-500: #C03540;
  --color-600: #923038;
  --color-700: #67282D;
  --color-800: #431D21;
  --color-900: #291416;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF1F2',
    100: '#FCDADC',
    200: '#F6B6BB',
    300: '#EB858D',
    400: '#DA5863',
    500: '#C03540',
    600: '#923038',
    700: '#67282D',
    800: '#431D21',
    900: '#291416',
  },
}

$base: #E8404E;
$base-ink: #141310;
$base-50: #FEF1F2;
$base-100: #FCDADC;
$base-200: #F6B6BB;
$base-300: #EB858D;
$base-400: #DA5863;
$base-500: #C03540;
$base-600: #923038;
$base-700: #67282D;
$base-800: #431D21;
$base-900: #291416;
$base-hover: #D41928;
$base-subtle: #F2CCCF;

{
    "color": {
        "base": {
            "value": "#E8404E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FCDADC",
                "type": "color"
            },
            "200": {
                "value": "#F6B6BB",
                "type": "color"
            },
            "300": {
                "value": "#EB858D",
                "type": "color"
            },
            "400": {
                "value": "#DA5863",
                "type": "color"
            },
            "500": {
                "value": "#C03540",
                "type": "color"
            },
            "600": {
                "value": "#923038",
                "type": "color"
            },
            "700": {
                "value": "#67282D",
                "type": "color"
            },
            "800": {
                "value": "#431D21",
                "type": "color"
            },
            "900": {
                "value": "#291416",
                "type": "color"
            }
        }
    }
}

Palettes built on #E8404E

Color Lab

Pairs with #E8404E

UI roles & guardrails

In real applications

Scales

Every model

Export