Nearest named color: Heliotrope
#E87DEC
#E87DEC
Nearest named
Heliotrope
Family
Purple
Lightness
74.7%
Chroma
0.189
Hue angle
325.9°
Temperature
Neutral-leaning
Contrast on white
2.45:1 · Fail
Contrast on black
7.59:1 · AAA
Web-safe
#FF66FF
CSS oklch()
75% 0.19 326

#E87DEC is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #E87DEC

Not just a swatch — here's how #E87DEC works with other colors. Named schemes with #E87DEC in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Japanese Sand Base · 5 colors

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #E87DEC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 47/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 27/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 30/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 73/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 40/100
Moderate
Workable accent with care around contrast.
Surface fit 31/100
Low
Usable as a tinted surface in measured doses.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E87DEC

For UI
For branding
For interior
For fashion
People also use #E87DEC with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.6:1. Use
Subtle surface Use #F8E8F8 for cards and hover fills. Tint 80
Avoid beside #EC7ECB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E87DEC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E87DEC;
  --color-base-rgb: 232 125 236;
  --color-base-oklch: oklch(74.7% 0.189 325.9);
  --color-50: #FDF1FE;
  --color-100: #FADBFB;
  --color-200: #F2B8F4;
  --color-300: #E488E7;
  --color-400: #D25CD6;
  --color-500: #B739BC;
  --color-600: #8C338F;
  --color-700: #632A65;
  --color-800: #411F42;
  --color-900: #281529;
  --color-on-base: #141310;
}