What color is #E90D27?

#E90D27 is a medium, vivid red. In RGB it is rgb(233, 13, 39), and in HSL hsl(353, 89%, 48%).

Is #E90D27 accessible as text?

On white, #E90D27 has a contrast ratio of 4.61:1 (passes WCAG AA for body text); on black it is 4.55:1 (passes). For text placed on #E90D27, use white for the best readability.

What is the closest Tailwind color to #E90D27?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #E90D27?

#E90D27 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0DE7CE. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E90D27 below.

Is #E90D27 good for buttons?

#E90D27 works for buttons; white text has the higher contrast, so prefer it for labels.

Is #E90D27 the same as CSS crimson?

No — #E90D27 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E90D27 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E90D27

Not just a swatch — here's how #E90D27 works with other colors. Named schemes with #E90D27 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E90D27 Secondary #E76E54 Accent #EB9C36 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E90D27 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E90D27 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E90D27 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E90D27 Secondary #D7948D Support #9B9186 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E90D27 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 19/100

Very low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E90D27

For UI

For branding

For interior

For fashion

People also use #E90D27 with

Fuchsia Chocolate Medium Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.6:1. Use

Subtle surface Use #F5D3D7 for cards and hover fills. Tint 80

Avoid beside #E73D0D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E90D27 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E90D27;
  --color-base-rgb: 233 13 39;
  --color-base-oklch: oklch(59.1% 0.236 25.4);
  --color-50: #FEF0F2;
  --color-100: #FDD8DC;
  --color-200: #FAB2BA;
  --color-300: #F17E8C;
  --color-400: #E34F61;
  --color-500: #C92C3E;
  --color-600: #982A36;
  --color-700: #6B232C;
  --color-800: #461B20;
  --color-900: #2B1315;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF0F2',
    100: '#FDD8DC',
    200: '#FAB2BA',
    300: '#F17E8C',
    400: '#E34F61',
    500: '#C92C3E',
    600: '#982A36',
    700: '#6B232C',
    800: '#461B20',
    900: '#2B1315',
  },
}

$base: #E90D27;
$base-ink: #FFFFFF;
$base-50: #FEF0F2;
$base-100: #FDD8DC;
$base-200: #FAB2BA;
$base-300: #F17E8C;
$base-400: #E34F61;
$base-500: #C92C3E;
$base-600: #982A36;
$base-700: #6B232C;
$base-800: #461B20;
$base-900: #2B1315;
$base-hover: #B90B1F;
$base-subtle: #F2BCC3;

{
    "color": {
        "base": {
            "value": "#E90D27",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F2",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DC",
                "type": "color"
            },
            "200": {
                "value": "#FAB2BA",
                "type": "color"
            },
            "300": {
                "value": "#F17E8C",
                "type": "color"
            },
            "400": {
                "value": "#E34F61",
                "type": "color"
            },
            "500": {
                "value": "#C92C3E",
                "type": "color"
            },
            "600": {
                "value": "#982A36",
                "type": "color"
            },
            "700": {
                "value": "#6B232C",
                "type": "color"
            },
            "800": {
                "value": "#461B20",
                "type": "color"
            },
            "900": {
                "value": "#2B1315",
                "type": "color"
            }
        }
    }
}

Palettes built on #E90D27

Color Lab

Pairs with #E90D27

UI roles & guardrails

In real applications

Scales

Every model

Export