What color is #E91C0A?

#E91C0A is a medium, vivid red. In RGB it is rgb(233, 28, 10), and in HSL hsl(5, 92%, 48%).

Is #E91C0A accessible as text?

On white, #E91C0A has a contrast ratio of 4.53:1 (passes WCAG AA for body text); on black it is 4.64:1 (passes). For text placed on #E91C0A, use black for the best readability.

What is the closest Tailwind color to #E91C0A?

The nearest Tailwind CSS token is red-600 (#E7000B).

What colors go well with #E91C0A?

#E91C0A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0AD8EB. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E91C0A below.

Is #E91C0A good for buttons?

#E91C0A works for buttons; black text has the higher contrast, so prefer it for labels.

Is #E91C0A the same as CSS red?

No — #E91C0A is not the CSS named color red, but red (#FF0000) is the closest CSS named color.

#E91C0A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E91C0A

Not just a swatch — here's how #E91C0A works with other colors. Named schemes with #E91C0A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E91C0A Secondary #E76F52 Accent #EA9C35 Anchor #5C3950 Surface #F4E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E91C0A Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3B3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E91C0A Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E91C0A Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E91C0A Secondary #D8968B Support #9B9186 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E91C0A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 20/100

Low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E91C0A

For UI

For branding

For interior

For fashion

People also use #E91C0A with

Deep Pink Gamboge Lagoon Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.5:1. Use

Subtle surface Use #F6D6D3 for cards and hover fills. Tint 80

Avoid beside #EB680A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E91C0A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E91C0A;
  --color-base-rgb: 233 28 10;
  --color-base-oklch: oklch(59.4% 0.233 30.0);
  --color-50: #FEF1F0;
  --color-100: #FDDBD8;
  --color-200: #FCB7B1;
  --color-300: #F3867C;
  --color-400: #E55A4D;
  --color-500: #CB3729;
  --color-600: #9A3128;
  --color-700: #6D2822;
  --color-800: #471E1A;
  --color-900: #2B1412;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF1F0',
    100: '#FDDBD8',
    200: '#FCB7B1',
    300: '#F3867C',
    400: '#E55A4D',
    500: '#CB3729',
    600: '#9A3128',
    700: '#6D2822',
    800: '#471E1A',
    900: '#2B1412',
  },
}

$base: #E91C0A;
$base-ink: #141310;
$base-50: #FEF1F0;
$base-100: #FDDBD8;
$base-200: #FCB7B1;
$base-300: #F3867C;
$base-400: #E55A4D;
$base-500: #CB3729;
$base-600: #9A3128;
$base-700: #6D2822;
$base-800: #471E1A;
$base-900: #2B1412;
$base-hover: #BC1708;
$base-subtle: #F3C0BB;

{
    "color": {
        "base": {
            "value": "#E91C0A",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDBD8",
                "type": "color"
            },
            "200": {
                "value": "#FCB7B1",
                "type": "color"
            },
            "300": {
                "value": "#F3867C",
                "type": "color"
            },
            "400": {
                "value": "#E55A4D",
                "type": "color"
            },
            "500": {
                "value": "#CB3729",
                "type": "color"
            },
            "600": {
                "value": "#9A3128",
                "type": "color"
            },
            "700": {
                "value": "#6D2822",
                "type": "color"
            },
            "800": {
                "value": "#471E1A",
                "type": "color"
            },
            "900": {
                "value": "#2B1412",
                "type": "color"
            }
        }
    }
}