#E94591 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E94591 works with other colors. Named schemes with #E94591 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E94591 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E94591 at work across the surfaces designers actually ship.
:root {
--color-base: #E94591;
--color-base-rgb: 233 69 145;
--color-base-oklch: oklch(64.6% 0.210 356.4);
--color-50: #FEF1F7;
--color-100: #FCDAE9;
--color-200: #F6B6D4;
--color-300: #EB85B4;
--color-400: #DA5895;
--color-500: #C03576;
--color-600: #92305E;
--color-700: #672845;
--color-800: #431D2F;
--color-900: #29141E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F7',
100: '#FCDAE9',
200: '#F6B6D4',
300: '#EB85B4',
400: '#DA5895',
500: '#C03576',
600: '#92305E',
700: '#672845',
800: '#431D2F',
900: '#29141E',
},
}
$base: #E94591; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FCDAE9; $base-200: #F6B6D4; $base-300: #EB85B4; $base-400: #DA5895; $base-500: #C03576; $base-600: #92305E; $base-700: #672845; $base-800: #431D2F; $base-900: #29141E; $base-hover: #D71972; $base-subtle: #F2CDDE;
{
"color": {
"base": {
"value": "#E94591",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FCDAE9",
"type": "color"
},
"200": {
"value": "#F6B6D4",
"type": "color"
},
"300": {
"value": "#EB85B4",
"type": "color"
},
"400": {
"value": "#DA5895",
"type": "color"
},
"500": {
"value": "#C03576",
"type": "color"
},
"600": {
"value": "#92305E",
"type": "color"
},
"700": {
"value": "#672845",
"type": "color"
},
"800": {
"value": "#431D2F",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}