#E9539E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E9539E works with other colors. Named schemes with #E9539E in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #E9539E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E9539E at work across the surfaces designers actually ship.
:root {
--color-base: #E9539E;
--color-base-rgb: 233 83 158;
--color-base-oklch: oklch(66.4% 0.198 352.9);
--color-50: #FEF1F7;
--color-100: #FBDAEB;
--color-200: #F5B7D6;
--color-300: #E986B8;
--color-400: #D95999;
--color-500: #BE377A;
--color-600: #913161;
--color-700: #662847;
--color-800: #431E30;
--color-900: #29141F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF1F7',
100: '#FBDAEB',
200: '#F5B7D6',
300: '#E986B8',
400: '#D95999',
500: '#BE377A',
600: '#913161',
700: '#662847',
800: '#431E30',
900: '#29141F',
},
}
$base: #E9539E; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FBDAEB; $base-200: #F5B7D6; $base-300: #E986B8; $base-400: #D95999; $base-500: #BE377A; $base-600: #913161; $base-700: #662847; $base-800: #431E30; $base-900: #29141F; $base-hover: #E01D7E; $base-subtle: #F3D1E2;
{
"color": {
"base": {
"value": "#E9539E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAEB",
"type": "color"
},
"200": {
"value": "#F5B7D6",
"type": "color"
},
"300": {
"value": "#E986B8",
"type": "color"
},
"400": {
"value": "#D95999",
"type": "color"
},
"500": {
"value": "#BE377A",
"type": "color"
},
"600": {
"value": "#913161",
"type": "color"
},
"700": {
"value": "#662847",
"type": "color"
},
"800": {
"value": "#431E30",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}