#E95AE7 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #E95AE7 works with other colors. Named schemes with #E95AE7 in its natural role, and a note on why the supporting colors balance it.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Heliotrope as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
How #E95AE7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E95AE7 at work across the surfaces designers actually ship.
:root {
--color-base: #E95AE7;
--color-base-rgb: 233 90 231;
--color-base-oklch: oklch(70.3% 0.236 328.3);
--color-50: #FEF1FE;
--color-100: #FBDAFA;
--color-200: #F5B7F4;
--color-300: #E987E7;
--color-400: #D85AD6;
--color-500: #BD37BB;
--color-600: #90328F;
--color-700: #662965;
--color-800: #431E42;
--color-900: #291429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FEF1FE',
100: '#FBDAFA',
200: '#F5B7F4',
300: '#E987E7',
400: '#D85AD6',
500: '#BD37BB',
600: '#90328F',
700: '#662965',
800: '#431E42',
900: '#291429',
},
}
$base: #E95AE7; $base-ink: #141310; $base-50: #FEF1FE; $base-100: #FBDAFA; $base-200: #F5B7F4; $base-300: #E987E7; $base-400: #D85AD6; $base-500: #BD37BB; $base-600: #90328F; $base-700: #662965; $base-800: #431E42; $base-900: #291429; $base-hover: #E120DD; $base-subtle: #F3D2F2;
{
"color": {
"base": {
"value": "#E95AE7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FE",
"type": "color"
},
"100": {
"value": "#FBDAFA",
"type": "color"
},
"200": {
"value": "#F5B7F4",
"type": "color"
},
"300": {
"value": "#E987E7",
"type": "color"
},
"400": {
"value": "#D85AD6",
"type": "color"
},
"500": {
"value": "#BD37BB",
"type": "color"
},
"600": {
"value": "#90328F",
"type": "color"
},
"700": {
"value": "#662965",
"type": "color"
},
"800": {
"value": "#431E42",
"type": "color"
},
"900": {
"value": "#291429",
"type": "color"
}
}
}
}