#E95DA1 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E95DA1 works with other colors. Named schemes with #E95DA1 in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #E95DA1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E95DA1 at work across the surfaces designers actually ship.
:root {
--color-base: #E95DA1;
--color-base-rgb: 233 93 161;
--color-base-oklch: oklch(67.6% 0.186 353.0);
--color-50: #FEF1F7;
--color-100: #FBDAEA;
--color-200: #F5B7D5;
--color-300: #E987B6;
--color-400: #D85A97;
--color-500: #BD3778;
--color-600: #90325F;
--color-700: #662946;
--color-800: #431E30;
--color-900: #29141E;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF1F7',
100: '#FBDAEA',
200: '#F5B7D5',
300: '#E987B6',
400: '#D85A97',
500: '#BD3778',
600: '#90325F',
700: '#662946',
800: '#431E30',
900: '#29141E',
},
}
$base: #E95DA1; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FBDAEA; $base-200: #F5B7D5; $base-300: #E987B6; $base-400: #D85A97; $base-500: #BD3778; $base-600: #90325F; $base-700: #662946; $base-800: #431E30; $base-900: #29141E; $base-hover: #E1247F; $base-subtle: #F3D4E3;
{
"color": {
"base": {
"value": "#E95DA1",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAEA",
"type": "color"
},
"200": {
"value": "#F5B7D5",
"type": "color"
},
"300": {
"value": "#E987B6",
"type": "color"
},
"400": {
"value": "#D85A97",
"type": "color"
},
"500": {
"value": "#BD3778",
"type": "color"
},
"600": {
"value": "#90325F",
"type": "color"
},
"700": {
"value": "#662946",
"type": "color"
},
"800": {
"value": "#431E30",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}