#E95FA4 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E95FA4 works with other colors. Named schemes with #E95FA4 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Strawberry opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #E95FA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E95FA4 at work across the surfaces designers actually ship.
:root {
--color-base: #E95FA4;
--color-base-rgb: 233 95 164;
--color-base-oklch: oklch(68.0% 0.184 352.0);
--color-50: #FEF1F7;
--color-100: #FBDAEB;
--color-200: #F5B7D6;
--color-300: #E987B8;
--color-400: #D85A99;
--color-500: #BD377A;
--color-600: #903261;
--color-700: #662947;
--color-800: #431E30;
--color-900: #29141F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF1F7',
100: '#FBDAEB',
200: '#F5B7D6',
300: '#E987B8',
400: '#D85A99',
500: '#BD377A',
600: '#903261',
700: '#662947',
800: '#431E30',
900: '#29141F',
},
}
$base: #E95FA4; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FBDAEB; $base-200: #F5B7D6; $base-300: #E987B8; $base-400: #D85A99; $base-500: #BD377A; $base-600: #903261; $base-700: #662947; $base-800: #431E30; $base-900: #29141F; $base-hover: #E12483; $base-subtle: #F3D4E3;
{
"color": {
"base": {
"value": "#E95FA4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAEB",
"type": "color"
},
"200": {
"value": "#F5B7D6",
"type": "color"
},
"300": {
"value": "#E987B8",
"type": "color"
},
"400": {
"value": "#D85A99",
"type": "color"
},
"500": {
"value": "#BD377A",
"type": "color"
},
"600": {
"value": "#903261",
"type": "color"
},
"700": {
"value": "#662947",
"type": "color"
},
"800": {
"value": "#431E30",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}