#E96FA4 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E96FA4 works with other colors. Named schemes with #E96FA4 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #E96FA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E96FA4 at work across the surfaces designers actually ship.
:root {
--color-base: #E96FA4;
--color-base-rgb: 233 111 164;
--color-base-oklch: oklch(70.0% 0.161 354.8);
--color-50: #FDF1F7;
--color-100: #FADBE8;
--color-200: #F4B9D2;
--color-300: #E788B1;
--color-400: #D55D91;
--color-500: #BB3A72;
--color-600: #8E335B;
--color-700: #652A43;
--color-800: #421F2E;
--color-900: #28151D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FDF1F7',
100: '#FADBE8',
200: '#F4B9D2',
300: '#E788B1',
400: '#D55D91',
500: '#BB3A72',
600: '#8E335B',
700: '#652A43',
800: '#421F2E',
900: '#28151D',
},
}
$base: #E96FA4; $base-ink: #141310; $base-50: #FDF1F7; $base-100: #FADBE8; $base-200: #F4B9D2; $base-300: #E788B1; $base-400: #D55D91; $base-500: #BB3A72; $base-600: #8E335B; $base-700: #652A43; $base-800: #421F2E; $base-900: #28151D; $base-hover: #DF327D; $base-subtle: #F4D8E4;
{
"color": {
"base": {
"value": "#E96FA4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F7",
"type": "color"
},
"100": {
"value": "#FADBE8",
"type": "color"
},
"200": {
"value": "#F4B9D2",
"type": "color"
},
"300": {
"value": "#E788B1",
"type": "color"
},
"400": {
"value": "#D55D91",
"type": "color"
},
"500": {
"value": "#BB3A72",
"type": "color"
},
"600": {
"value": "#8E335B",
"type": "color"
},
"700": {
"value": "#652A43",
"type": "color"
},
"800": {
"value": "#421F2E",
"type": "color"
},
"900": {
"value": "#28151D",
"type": "color"
}
}
}
}