What color is #E97394?

#E97394 is a light, vivid rose. In RGB it is rgb(233, 115, 148), and in HSL hsl(343, 73%, 68%).

Is #E97394 accessible as text?

On white, #E97394 has a contrast ratio of 2.86:1 (fails WCAG AA for body text); on black it is 7.34:1 (passes). For text placed on #E97394, use black for the best readability.

What is the closest Tailwind color to #E97394?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #E97394?

#E97394 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #72E9C7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E97394 below.

Is #E97394 good for buttons?

#E97394 works well for buttons and highlights, but use black text on #E97394 — white text only reaches 2.86:1, below the 4.5:1 needed for normal-size labels.

Is #E97394 the same as CSS palevioletred?

No — #E97394 is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color.

#E97394 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E97394

Not just a swatch — here's how #E97394 works with other colors. Named schemes with #E97394 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E97394 Secondary #B8622C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #E97394 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #E97394 Accent #AEC3B1 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E97394 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E97394 Secondary #EABDC7 Support #9B9087 Ink #17140F

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E97394 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 58/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 60/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E97394

For UI

For branding

For interior

For fashion

People also use #E97394 with

Persian Pink Dark Salmon Seafoam Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.5:1. Use

Subtle surface Use #F7E6EB for cards and hover fills. Tint 80

Avoid beside #E97872 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E97394 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E97394;
  --color-base-rgb: 233 115 148;
  --color-base-oklch: oklch(70.1% 0.149 4.0);
  --color-50: #FDF1F5;
  --color-100: #FADBE4;
  --color-200: #F4B9C9;
  --color-300: #E788A3;
  --color-400: #D55D7F;
  --color-500: #BB3A5F;
  --color-600: #8E334D;
  --color-700: #652A3B;
  --color-800: #421F29;
  --color-900: #28151A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  pale-violet-red: {
    50: '#FDF1F5',
    100: '#FADBE4',
    200: '#F4B9C9',
    300: '#E788A3',
    400: '#D55D7F',
    500: '#BB3A5F',
    600: '#8E334D',
    700: '#652A3B',
    800: '#421F29',
    900: '#28151A',
  },
}

$base: #E97394;
$base-ink: #141310;
$base-50: #FDF1F5;
$base-100: #FADBE4;
$base-200: #F4B9C9;
$base-300: #E788A3;
$base-400: #D55D7F;
$base-500: #BB3A5F;
$base-600: #8E334D;
$base-700: #652A3B;
$base-800: #421F29;
$base-900: #28151A;
$base-hover: #E03666;
$base-subtle: #F4D9E1;

{
    "color": {
        "base": {
            "value": "#E97394",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F5",
                "type": "color"
            },
            "100": {
                "value": "#FADBE4",
                "type": "color"
            },
            "200": {
                "value": "#F4B9C9",
                "type": "color"
            },
            "300": {
                "value": "#E788A3",
                "type": "color"
            },
            "400": {
                "value": "#D55D7F",
                "type": "color"
            },
            "500": {
                "value": "#BB3A5F",
                "type": "color"
            },
            "600": {
                "value": "#8E334D",
                "type": "color"
            },
            "700": {
                "value": "#652A3B",
                "type": "color"
            },
            "800": {
                "value": "#421F29",
                "type": "color"
            },
            "900": {
                "value": "#28151A",
                "type": "color"
            }
        }
    }
}

Palettes built on #E97394

Color Lab

Pairs with #E97394

UI roles & guardrails

In real applications

Scales

Every model

Export