#E97BF0 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E97BF0 works with other colors. Named schemes with #E97BF0 in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E97BF0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E97BF0 at work across the surfaces designers actually ship.
:root {
--color-base: #E97BF0;
--color-base-rgb: 233 123 240;
--color-base-oklch: oklch(74.7% 0.196 325.1);
--color-50: #FDF1FE;
--color-100: #FAD9FC;
--color-200: #F2B6F7;
--color-300: #E484EB;
--color-400: #D257DB;
--color-500: #B734C1;
--color-600: #8C2F93;
--color-700: #632768;
--color-800: #411D44;
--color-900: #281429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF1FE',
100: '#FAD9FC',
200: '#F2B6F7',
300: '#E484EB',
400: '#D257DB',
500: '#B734C1',
600: '#8C2F93',
700: '#632768',
800: '#411D44',
900: '#281429',
},
}
$base: #E97BF0; $base-ink: #141310; $base-50: #FDF1FE; $base-100: #FAD9FC; $base-200: #F2B6F7; $base-300: #E484EB; $base-400: #D257DB; $base-500: #B734C1; $base-600: #8C2F93; $base-700: #632768; $base-800: #411D44; $base-900: #281429; $base-hover: #DD39E9; $base-subtle: #F5DBF6;
{
"color": {
"base": {
"value": "#E97BF0",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#FAD9FC",
"type": "color"
},
"200": {
"value": "#F2B6F7",
"type": "color"
},
"300": {
"value": "#E484EB",
"type": "color"
},
"400": {
"value": "#D257DB",
"type": "color"
},
"500": {
"value": "#B734C1",
"type": "color"
},
"600": {
"value": "#8C2F93",
"type": "color"
},
"700": {
"value": "#632768",
"type": "color"
},
"800": {
"value": "#411D44",
"type": "color"
},
"900": {
"value": "#281429",
"type": "color"
}
}
}
}