#E97DEB is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E97DEB works with other colors. Named schemes with #E97DEB in its natural role, and a note on why the supporting colors balance it.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Heliotrope as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
How #E97DEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E97DEB at work across the surfaces designers actually ship.
:root {
--color-base: #E97DEB;
--color-base-rgb: 233 125 235;
--color-base-oklch: oklch(74.8% 0.188 326.6);
--color-50: #FDF1FD;
--color-100: #FADBFA;
--color-200: #F3B9F4;
--color-300: #E588E7;
--color-400: #D35DD5;
--color-500: #B93ABB;
--color-600: #8D338E;
--color-700: #642A65;
--color-800: #411F42;
--color-900: #281528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF1FD',
100: '#FADBFA',
200: '#F3B9F4',
300: '#E588E7',
400: '#D35DD5',
500: '#B93ABB',
600: '#8D338E',
700: '#642A65',
800: '#411F42',
900: '#281528',
},
}
$base: #E97DEB; $base-ink: #141310; $base-50: #FDF1FD; $base-100: #FADBFA; $base-200: #F3B9F4; $base-300: #E588E7; $base-400: #D35DD5; $base-500: #B93ABB; $base-600: #8D338E; $base-700: #642A65; $base-800: #411F42; $base-900: #281528; $base-hover: #DF40E1; $base-subtle: #F5DDF5;
{
"color": {
"base": {
"value": "#E97DEB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FD",
"type": "color"
},
"100": {
"value": "#FADBFA",
"type": "color"
},
"200": {
"value": "#F3B9F4",
"type": "color"
},
"300": {
"value": "#E588E7",
"type": "color"
},
"400": {
"value": "#D35DD5",
"type": "color"
},
"500": {
"value": "#B93ABB",
"type": "color"
},
"600": {
"value": "#8D338E",
"type": "color"
},
"700": {
"value": "#642A65",
"type": "color"
},
"800": {
"value": "#411F42",
"type": "color"
},
"900": {
"value": "#281528",
"type": "color"
}
}
}
}