#EB0914 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EB0914 works with other colors. Named schemes with #EB0914 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #EB0914 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EB0914 at work across the surfaces designers actually ship.
:root {
--color-base: #EB0914;
--color-base-rgb: 235 9 20;
--color-base-oklch: oklch(59.3% 0.240 28.1);
--color-50: #FEF0F1;
--color-100: #FDD8DA;
--color-200: #FCB1B4;
--color-300: #F47C82;
--color-400: #E64C54;
--color-500: #CC2931;
--color-600: #9B272D;
--color-700: #6D2226;
--color-800: #471A1C;
--color-900: #2B1213;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F1',
100: '#FDD8DA',
200: '#FCB1B4',
300: '#F47C82',
400: '#E64C54',
500: '#CC2931',
600: '#9B272D',
700: '#6D2226',
800: '#471A1C',
900: '#2B1213',
},
}
$base: #EB0914; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FDD8DA; $base-200: #FCB1B4; $base-300: #F47C82; $base-400: #E64C54; $base-500: #CC2931; $base-600: #9B272D; $base-700: #6D2226; $base-800: #471A1C; $base-900: #2B1213; $base-hover: #BD0710; $base-subtle: #F3BBBE;
{
"color": {
"base": {
"value": "#EB0914",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8DA",
"type": "color"
},
"200": {
"value": "#FCB1B4",
"type": "color"
},
"300": {
"value": "#F47C82",
"type": "color"
},
"400": {
"value": "#E64C54",
"type": "color"
},
"500": {
"value": "#CC2931",
"type": "color"
},
"600": {
"value": "#9B272D",
"type": "color"
},
"700": {
"value": "#6D2226",
"type": "color"
},
"800": {
"value": "#471A1C",
"type": "color"
},
"900": {
"value": "#2B1213",
"type": "color"
}
}
}
}