Nearest named color: Amaranth
#EB405F
#EB405F
Nearest named
Amaranth
Family
Red
Lightness
63.1%
Chroma
0.206
Hue angle
15.4°
Temperature
Warm
Contrast on white
3.87:1 · AA Large
Contrast on black
4.80:1 · AA
Web-safe
#FF3366
CSS oklch()
63% 0.21 15

#EB405F is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #EB405F

Not just a swatch — here's how #EB405F works with other colors. Named schemes with #EB405F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Amaranth sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Amaranth as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Amaranth carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

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Color Lab

How #EB405F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 40/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 19/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 40/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 80/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 70/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EB405F

For UI
For branding
For interior
For fashion
People also use #EB405F with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.8:1. Use
Subtle surface Use #F6DEE2 for cards and hover fills. Tint 80
Avoid beside #EB5B42 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EB405F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #EB405F;
  --color-base-rgb: 235 64 95;
  --color-base-oklch: oklch(63.1% 0.206 15.4);
  --color-50: #FEF1F3;
  --color-100: #FCD9E0;
  --color-200: #F7B5C1;
  --color-300: #EC8396;
  --color-400: #DC566F;
  --color-500: #C2334D;
  --color-600: #932E41;
  --color-700: #682733;
  --color-800: #441D24;
  --color-900: #2A1418;
  --color-on-base: #141310;
}