#EB74FB is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #EB74FB works with other colors. Named schemes with #EB74FB in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #EB74FB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EB74FB at work across the surfaces designers actually ship.
:root {
--color-base: #EB74FB;
--color-base-rgb: 235 116 251;
--color-base-oklch: oklch(74.6% 0.218 322.8);
--color-50: #FDF0FE;
--color-100: #F9D8FD;
--color-200: #F3B1FC;
--color-300: #E67BF4;
--color-400: #D54BE7;
--color-500: #BA28CD;
--color-600: #8E269B;
--color-700: #64216D;
--color-800: #421A47;
--color-900: #28122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF0FE',
100: '#F9D8FD',
200: '#F3B1FC',
300: '#E67BF4',
400: '#D54BE7',
500: '#BA28CD',
600: '#8E269B',
700: '#64216D',
800: '#421A47',
900: '#28122B',
},
}
$base: #EB74FB; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F9D8FD; $base-200: #F3B1FC; $base-300: #E67BF4; $base-400: #D54BE7; $base-500: #BA28CD; $base-600: #8E269B; $base-700: #64216D; $base-800: #421A47; $base-900: #28122B; $base-hover: #E12DF9; $base-subtle: #F5DAF9;
{
"color": {
"base": {
"value": "#EB74FB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F9D8FD",
"type": "color"
},
"200": {
"value": "#F3B1FC",
"type": "color"
},
"300": {
"value": "#E67BF4",
"type": "color"
},
"400": {
"value": "#D54BE7",
"type": "color"
},
"500": {
"value": "#BA28CD",
"type": "color"
},
"600": {
"value": "#8E269B",
"type": "color"
},
"700": {
"value": "#64216D",
"type": "color"
},
"800": {
"value": "#421A47",
"type": "color"
},
"900": {
"value": "#28122B",
"type": "color"
}
}
}
}