#EC4398 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EC4398 works with other colors. Named schemes with #EC4398 in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #EC4398 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EC4398 at work across the surfaces designers actually ship.
:root {
--color-base: #EC4398;
--color-base-rgb: 236 67 152;
--color-base-oklch: oklch(65.1% 0.217 354.2);
--color-50: #FEF0F7;
--color-100: #FCD9EB;
--color-200: #F8B5D6;
--color-300: #ED83B8;
--color-400: #DD5599;
--color-500: #C3327A;
--color-600: #942E61;
--color-700: #692647;
--color-800: #441D30;
--color-900: #2A141F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF0F7',
100: '#FCD9EB',
200: '#F8B5D6',
300: '#ED83B8',
400: '#DD5599',
500: '#C3327A',
600: '#942E61',
700: '#692647',
800: '#441D30',
900: '#2A141F',
},
}
$base: #EC4398; $base-ink: #141310; $base-50: #FEF0F7; $base-100: #FCD9EB; $base-200: #F8B5D6; $base-300: #ED83B8; $base-400: #DD5599; $base-500: #C3327A; $base-600: #942E61; $base-700: #692647; $base-800: #441D30; $base-900: #2A141F; $base-hover: #DB1678; $base-subtle: #F3CCE0;
{
"color": {
"base": {
"value": "#EC4398",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FCD9EB",
"type": "color"
},
"200": {
"value": "#F8B5D6",
"type": "color"
},
"300": {
"value": "#ED83B8",
"type": "color"
},
"400": {
"value": "#DD5599",
"type": "color"
},
"500": {
"value": "#C3327A",
"type": "color"
},
"600": {
"value": "#942E61",
"type": "color"
},
"700": {
"value": "#692647",
"type": "color"
},
"800": {
"value": "#441D30",
"type": "color"
},
"900": {
"value": "#2A141F",
"type": "color"
}
}
}
}