#EC5697 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #EC5697 works with other colors. Named schemes with #EC5697 in its natural role, and a note on why the supporting colors balance it.
Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #EC5697 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EC5697 at work across the surfaces designers actually ship.
:root {
--color-base: #EC5697;
--color-base-rgb: 236 86 151;
--color-base-oklch: oklch(67.0% 0.194 356.9);
--color-50: #FEF1F6;
--color-100: #FCD9E8;
--color-200: #F7B6D2;
--color-300: #EB84B1;
--color-400: #DB5790;
--color-500: #C13471;
--color-600: #932F5A;
--color-700: #682743;
--color-800: #441D2E;
--color-900: #29141D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF1F6',
100: '#FCD9E8',
200: '#F7B6D2',
300: '#EB84B1',
400: '#DB5790',
500: '#C13471',
600: '#932F5A',
700: '#682743',
800: '#441D2E',
900: '#29141D',
},
}
$base: #EC5697; $base-ink: #141310; $base-50: #FEF1F6; $base-100: #FCD9E8; $base-200: #F7B6D2; $base-300: #EB84B1; $base-400: #DB5790; $base-500: #C13471; $base-600: #932F5A; $base-700: #682743; $base-800: #441D2E; $base-900: #29141D; $base-hover: #E61B73; $base-subtle: #F4D1E0;
{
"color": {
"base": {
"value": "#EC5697",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FCD9E8",
"type": "color"
},
"200": {
"value": "#F7B6D2",
"type": "color"
},
"300": {
"value": "#EB84B1",
"type": "color"
},
"400": {
"value": "#DB5790",
"type": "color"
},
"500": {
"value": "#C13471",
"type": "color"
},
"600": {
"value": "#932F5A",
"type": "color"
},
"700": {
"value": "#682743",
"type": "color"
},
"800": {
"value": "#441D2E",
"type": "color"
},
"900": {
"value": "#29141D",
"type": "color"
}
}
}
}