Nearest named color: Terracotta
#EC604D
#EC604D
Nearest named
Terracotta
Family
Red
Lightness
66.4%
Chroma
0.177
Hue angle
30.2°
Temperature
Warm
Contrast on white
3.31:1 · AA Large
Contrast on black
5.61:1 · AA
Web-safe
#FF6666
CSS oklch()
66% 0.18 30

#EC604D is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #EC604D

Not just a swatch — here's how #EC604D works with other colors. Named schemes with #EC604D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Terracotta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Terracotta holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Terracotta opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Terracotta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Terracotta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Terracotta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #EC604D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 35/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 55/100
Moderate
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 69/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 23/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #EC604D

For UI
For branding
For interior
For fashion
People also use #EC604D with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.6:1. Use
Subtle surface Use #F7E2E0 for cards and hover fills. Tint 80
Avoid beside #EC934B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #EC604D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #EC604D;
  --color-base-rgb: 236 96 77;
  --color-base-oklch: oklch(66.4% 0.177 30.2);
  --color-50: #FEF2F1;
  --color-100: #FCDDD9;
  --color-200: #F7BDB5;
  --color-300: #EC9083;
  --color-400: #DC6656;
  --color-500: #C24433;
  --color-600: #933A2E;
  --color-700: #682E27;
  --color-800: #44221D;
  --color-900: #2A1614;
  --color-on-base: #141310;
}