#EC659F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #EC659F works with other colors. Named schemes with #EC659F in its natural role, and a note on why the supporting colors balance it.
This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Strawberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Strawberry opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.
How #EC659F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EC659F at work across the surfaces designers actually ship.
:root {
--color-base: #EC659F;
--color-base-rgb: 236 101 159;
--color-base-oklch: oklch(69.0% 0.176 355.9);
--color-50: #FEF1F6;
--color-100: #FBDAE8;
--color-200: #F6B6D2;
--color-300: #EA85B1;
--color-400: #DA5890;
--color-500: #BF3671;
--color-600: #91305A;
--color-700: #672843;
--color-800: #431E2E;
--color-900: #29141D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
strawberry: {
50: '#FEF1F6',
100: '#FBDAE8',
200: '#F6B6D2',
300: '#EA85B1',
400: '#DA5890',
500: '#BF3671',
600: '#91305A',
700: '#672843',
800: '#431E2E',
900: '#29141D',
},
}
$base: #EC659F; $base-ink: #141310; $base-50: #FEF1F6; $base-100: #FBDAE8; $base-200: #F6B6D2; $base-300: #EA85B1; $base-400: #DA5890; $base-500: #BF3671; $base-600: #91305A; $base-700: #672843; $base-800: #431E2E; $base-900: #29141D; $base-hover: #E5297A; $base-subtle: #F4D6E3;
{
"color": {
"base": {
"value": "#EC659F",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FBDAE8",
"type": "color"
},
"200": {
"value": "#F6B6D2",
"type": "color"
},
"300": {
"value": "#EA85B1",
"type": "color"
},
"400": {
"value": "#DA5890",
"type": "color"
},
"500": {
"value": "#BF3671",
"type": "color"
},
"600": {
"value": "#91305A",
"type": "color"
},
"700": {
"value": "#672843",
"type": "color"
},
"800": {
"value": "#431E2E",
"type": "color"
},
"900": {
"value": "#29141D",
"type": "color"
}
}
}
}