#EC7196 is a mid-toned, warm red. It reproduces cleanly in print.
Not just a swatch — here's how #EC7196 works with other colors. Named schemes with #EC7196 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #EC7196 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EC7196 at work across the surfaces designers actually ship.
:root {
--color-base: #EC7196;
--color-base-rgb: 236 113 150;
--color-base-oklch: oklch(70.3% 0.156 2.9);
--color-50: #FEF1F5;
--color-100: #FBDAE4;
--color-200: #F5B7CA;
--color-300: #E987A4;
--color-400: #D85A80;
--color-500: #BD3760;
--color-600: #90324E;
--color-700: #66293B;
--color-800: #431E29;
--color-900: #29141A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FEF1F5',
100: '#FBDAE4',
200: '#F5B7CA',
300: '#E987A4',
400: '#D85A80',
500: '#BD3760',
600: '#90324E',
700: '#66293B',
800: '#431E29',
900: '#29141A',
},
}
$base: #EC7196; $base-ink: #141310; $base-50: #FEF1F5; $base-100: #FBDAE4; $base-200: #F5B7CA; $base-300: #E987A4; $base-400: #D85A80; $base-500: #BD3760; $base-600: #90324E; $base-700: #66293B; $base-800: #431E29; $base-900: #29141A; $base-hover: #E33267; $base-subtle: #F5D8E1;
{
"color": {
"base": {
"value": "#EC7196",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE4",
"type": "color"
},
"200": {
"value": "#F5B7CA",
"type": "color"
},
"300": {
"value": "#E987A4",
"type": "color"
},
"400": {
"value": "#D85A80",
"type": "color"
},
"500": {
"value": "#BD3760",
"type": "color"
},
"600": {
"value": "#90324E",
"type": "color"
},
"700": {
"value": "#66293B",
"type": "color"
},
"800": {
"value": "#431E29",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}