#ED043E is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #ED043E works with other colors. Named schemes with #ED043E in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #ED043E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #ED043E at work across the surfaces designers actually ship.
:root {
--color-base: #ED043E;
--color-base-rgb: 237 4 62;
--color-base-oklch: oklch(59.9% 0.240 20.2);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FCB1C3;
--color-300: #F67998;
--color-400: #E94971;
--color-500: #D02550;
--color-600: #9D2543;
--color-700: #6F2034;
--color-800: #481925;
--color-900: #2C1118;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FCB1C3',
300: '#F67998',
400: '#E94971',
500: '#D02550',
600: '#9D2543',
700: '#6F2034',
800: '#481925',
900: '#2C1118',
},
}
$base: #ED043E; $base-ink: #141310; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FCB1C3; $base-300: #F67998; $base-400: #E94971; $base-500: #D02550; $base-600: #9D2543; $base-700: #6F2034; $base-800: #481925; $base-900: #2C1118; $base-hover: #BD0331; $base-subtle: #F4B9C8;
{
"color": {
"base": {
"value": "#ED043E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FCB1C3",
"type": "color"
},
"300": {
"value": "#F67998",
"type": "color"
},
"400": {
"value": "#E94971",
"type": "color"
},
"500": {
"value": "#D02550",
"type": "color"
},
"600": {
"value": "#9D2543",
"type": "color"
},
"700": {
"value": "#6F2034",
"type": "color"
},
"800": {
"value": "#481925",
"type": "color"
},
"900": {
"value": "#2C1118",
"type": "color"
}
}
}
}