#ED24FF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #ED24FF works with other colors. Named schemes with #ED24FF in its natural role, and a note on why the supporting colors balance it.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Magenta.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #ED24FF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #ED24FF at work across the surfaces designers actually ship.
:root {
--color-base: #ED24FF;
--color-base-rgb: 237 36 255;
--color-base-oklch: oklch(68.3% 0.305 324.2);
--color-50: #FDF0FE;
--color-100: #FAD8FD;
--color-200: #F5B1FC;
--color-300: #ED77F8;
--color-400: #DE46EC;
--color-500: #C422D2;
--color-600: #95239F;
--color-700: #691F70;
--color-800: #441848;
--color-900: #2A112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FDF0FE',
100: '#FAD8FD',
200: '#F5B1FC',
300: '#ED77F8',
400: '#DE46EC',
500: '#C422D2',
600: '#95239F',
700: '#691F70',
800: '#441848',
900: '#2A112C',
},
}
$base: #ED24FF; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #FAD8FD; $base-200: #F5B1FC; $base-300: #ED77F8; $base-400: #DE46EC; $base-500: #C422D2; $base-600: #95239F; $base-700: #691F70; $base-800: #441848; $base-900: #2A112C; $base-hover: #D500E9; $base-subtle: #F3C5F7;
{
"color": {
"base": {
"value": "#ED24FF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FAD8FD",
"type": "color"
},
"200": {
"value": "#F5B1FC",
"type": "color"
},
"300": {
"value": "#ED77F8",
"type": "color"
},
"400": {
"value": "#DE46EC",
"type": "color"
},
"500": {
"value": "#C422D2",
"type": "color"
},
"600": {
"value": "#95239F",
"type": "color"
},
"700": {
"value": "#691F70",
"type": "color"
},
"800": {
"value": "#441848",
"type": "color"
},
"900": {
"value": "#2A112C",
"type": "color"
}
}
}
}