#ED29DA is a mid-toned, warm pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #ED29DA works with other colors. Named schemes with #ED29DA in its natural role, and a note on why the supporting colors balance it.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
How #ED29DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #ED29DA at work across the surfaces designers actually ship.
:root {
--color-base: #ED29DA;
--color-base-rgb: 237 41 218;
--color-base-oklch: oklch(66.4% 0.278 332.9);
--color-50: #FEF0FD;
--color-100: #FDD8F9;
--color-200: #F8B4F2;
--color-300: #EE81E3;
--color-400: #DF53D1;
--color-500: #C430B6;
--color-600: #952D8B;
--color-700: #692563;
--color-800: #451C41;
--color-900: #2A1328;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FEF0FD',
100: '#FDD8F9',
200: '#F8B4F2',
300: '#EE81E3',
400: '#DF53D1',
500: '#C430B6',
600: '#952D8B',
700: '#692563',
800: '#451C41',
900: '#2A1328',
},
}
$base: #ED29DA; $base-ink: #141310; $base-50: #FEF0FD; $base-100: #FDD8F9; $base-200: #F8B4F2; $base-300: #EE81E3; $base-400: #DF53D1; $base-500: #C430B6; $base-600: #952D8B; $base-700: #692563; $base-800: #451C41; $base-900: #2A1328; $base-hover: #CE12BC; $base-subtle: #F3C7EE;
{
"color": {
"base": {
"value": "#ED29DA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FD",
"type": "color"
},
"100": {
"value": "#FDD8F9",
"type": "color"
},
"200": {
"value": "#F8B4F2",
"type": "color"
},
"300": {
"value": "#EE81E3",
"type": "color"
},
"400": {
"value": "#DF53D1",
"type": "color"
},
"500": {
"value": "#C430B6",
"type": "color"
},
"600": {
"value": "#952D8B",
"type": "color"
},
"700": {
"value": "#692563",
"type": "color"
},
"800": {
"value": "#451C41",
"type": "color"
},
"900": {
"value": "#2A1328",
"type": "color"
}
}
}
}