What color is #ED344D?

#ED344D is a medium, vivid red. In RGB it is rgb(237, 52, 77), and in HSL hsl(352, 84%, 57%).

Is #ED344D accessible as text?

On white, #ED344D has a contrast ratio of 4.04:1 (fails WCAG AA for body text); on black it is 5.20:1 (passes). For text placed on #ED344D, use black for the best readability.

What is the closest Tailwind color to #ED344D?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #ED344D?

#ED344D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #35EDD5. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #ED344D below.

Is #ED344D good for buttons?

#ED344D works well for buttons and highlights, but use black text on #ED344D — white text only reaches 4.04:1, below the 4.5:1 needed for normal-size labels.

Is #ED344D the same as CSS crimson?

No — #ED344D is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#ED344D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #ED344D

Not just a swatch — here's how #ED344D works with other colors. Named schemes with #ED344D in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #ED344D Secondary #E76E55 Accent #EB9B37 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Base #ED344D Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Imperial Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #ED344D Secondary #B86328 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Imperial Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #ED344D Secondary #DE9E9E Support #9B9087 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Feature #ED344D Anchor #141210 Accent #D19D4E Secondary #322525 Surface #F3EDE3

Imperial Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #ED344D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 15/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 84/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #ED344D

For UI

For branding

For interior

For fashion

People also use #ED344D with

Fuchsia Cadmium Orange Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.6:1. Use

Subtle surface Use #F6DCDF for cards and hover fills. Tint 80

Avoid beside #ED5A35 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #ED344D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #ED344D;
  --color-base-rgb: 237 52 77;
  --color-base-oklch: oklch(62.2% 0.218 19.7);
  --color-50: #FEF0F2;
  --color-100: #FDD8DD;
  --color-200: #F8B4BD;
  --color-300: #EE8190;
  --color-400: #DF5366;
  --color-500: #C43044;
  --color-600: #952D3B;
  --color-700: #69252F;
  --color-800: #451C22;
  --color-900: #2A1316;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF0F2',
    100: '#FDD8DD',
    200: '#F8B4BD',
    300: '#EE8190',
    400: '#DF5366',
    500: '#C43044',
    600: '#952D3B',
    700: '#69252F',
    800: '#451C22',
    900: '#2A1316',
  },
}

$base: #ED344D;
$base-ink: #141310;
$base-50: #FEF0F2;
$base-100: #FDD8DD;
$base-200: #F8B4BD;
$base-300: #EE8190;
$base-400: #DF5366;
$base-500: #C43044;
$base-600: #952D3B;
$base-700: #69252F;
$base-800: #451C22;
$base-900: #2A1316;
$base-hover: #D6132D;
$base-subtle: #F3C9CF;

{
    "color": {
        "base": {
            "value": "#ED344D",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F2",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DD",
                "type": "color"
            },
            "200": {
                "value": "#F8B4BD",
                "type": "color"
            },
            "300": {
                "value": "#EE8190",
                "type": "color"
            },
            "400": {
                "value": "#DF5366",
                "type": "color"
            },
            "500": {
                "value": "#C43044",
                "type": "color"
            },
            "600": {
                "value": "#952D3B",
                "type": "color"
            },
            "700": {
                "value": "#69252F",
                "type": "color"
            },
            "800": {
                "value": "#451C22",
                "type": "color"
            },
            "900": {
                "value": "#2A1316",
                "type": "color"
            }
        }
    }
}