#ED474D is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #ED474D works with other colors. Named schemes with #ED474D in its natural role, and a note on why the supporting colors balance it.
Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Vermilion sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Vermilion as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.
Vermilion carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #ED474D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #ED474D at work across the surfaces designers actually ship.
:root {
--color-base: #ED474D;
--color-base-rgb: 237 71 77;
--color-base-oklch: oklch(63.8% 0.202 23.1);
--color-50: #FEF0F1;
--color-100: #FCD9DA;
--color-200: #F8B5B7;
--color-300: #ED8386;
--color-400: #DD555A;
--color-500: #C33237;
--color-600: #942E31;
--color-700: #692629;
--color-800: #441D1E;
--color-900: #2A1414;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
vermilion: {
50: '#FEF0F1',
100: '#FCD9DA',
200: '#F8B5B7',
300: '#ED8386',
400: '#DD555A',
500: '#C33237',
600: '#942E31',
700: '#692629',
800: '#441D1E',
900: '#2A1414',
},
}
$base: #ED474D; $base-ink: #141310; $base-50: #FEF0F1; $base-100: #FCD9DA; $base-200: #F8B5B7; $base-300: #ED8386; $base-400: #DD555A; $base-500: #C33237; $base-600: #942E31; $base-700: #692629; $base-800: #441D1E; $base-900: #2A1414; $base-hover: #DF161D; $base-subtle: #F3CDCF;
{
"color": {
"base": {
"value": "#ED474D",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FCD9DA",
"type": "color"
},
"200": {
"value": "#F8B5B7",
"type": "color"
},
"300": {
"value": "#ED8386",
"type": "color"
},
"400": {
"value": "#DD555A",
"type": "color"
},
"500": {
"value": "#C33237",
"type": "color"
},
"600": {
"value": "#942E31",
"type": "color"
},
"700": {
"value": "#692629",
"type": "color"
},
"800": {
"value": "#441D1E",
"type": "color"
},
"900": {
"value": "#2A1414",
"type": "color"
}
}
}
}