Nearest named color: Strawberry
#ED478F
#ED478F
Nearest named
Strawberry
Family
Pink
Lightness
65.3%
Chroma
0.210
Hue angle
358.2°
Temperature
Warm
Contrast on white
3.56:1 · AA Large
Contrast on black
5.22:1 · AA
Web-safe
#FF3399
CSS oklch()
65% 0.21 358

#ED478F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #ED478F

Not just a swatch — here's how #ED478F works with other colors. Named schemes with #ED478F in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Strawberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Strawberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Strawberry sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Strawberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Strawberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Strawberry carrying the quiet middle.

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Color Lab

How #ED478F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 39/100
Low
Middle-weight — neither delicate nor heavy.
Depth 37/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 7/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 81/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 22/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #ED478F

For UI
For branding
For interior
For fashion
People also use #ED478F with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.2:1. Use
Subtle surface Use #F7DFE9 for cards and hover fills. Tint 80
Avoid beside #ED4556 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #ED478F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #ED478F;
  --color-base-rgb: 237 71 143;
  --color-base-oklch: oklch(65.3% 0.210 358.2);
  --color-50: #FEF0F6;
  --color-100: #FCD9E8;
  --color-200: #F8B5D2;
  --color-300: #ED83B1;
  --color-400: #DD5590;
  --color-500: #C33271;
  --color-600: #942E5A;
  --color-700: #692643;
  --color-800: #441D2E;
  --color-900: #2A141D;
  --color-on-base: #141310;
}