#ED66AA is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #ED66AA works with other colors. Named schemes with #ED66AA in its natural role, and a note on why the supporting colors balance it.
This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.
How #ED66AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #ED66AA at work across the surfaces designers actually ship.
:root {
--color-base: #ED66AA;
--color-base-rgb: 237 102 170;
--color-base-oklch: oklch(69.6% 0.181 351.4);
--color-50: #FEF1F7;
--color-100: #FCDAEB;
--color-200: #F6B6D6;
--color-300: #EB85B8;
--color-400: #DA5899;
--color-500: #C0357A;
--color-600: #923061;
--color-700: #672847;
--color-800: #431D30;
--color-900: #29141F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
hot-pink: {
50: '#FEF1F7',
100: '#FCDAEB',
200: '#F6B6D6',
300: '#EB85B8',
400: '#DA5899',
500: '#C0357A',
600: '#923061',
700: '#672847',
800: '#431D30',
900: '#29141F',
},
}
$base: #ED66AA; $base-ink: #141310; $base-50: #FEF1F7; $base-100: #FCDAEB; $base-200: #F6B6D6; $base-300: #EB85B8; $base-400: #DA5899; $base-500: #C0357A; $base-600: #923061; $base-700: #672847; $base-800: #431D30; $base-900: #29141F; $base-hover: #E62887; $base-subtle: #F5D5E5;
{
"color": {
"base": {
"value": "#ED66AA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FCDAEB",
"type": "color"
},
"200": {
"value": "#F6B6D6",
"type": "color"
},
"300": {
"value": "#EB85B8",
"type": "color"
},
"400": {
"value": "#DA5899",
"type": "color"
},
"500": {
"value": "#C0357A",
"type": "color"
},
"600": {
"value": "#923061",
"type": "color"
},
"700": {
"value": "#672847",
"type": "color"
},
"800": {
"value": "#431D30",
"type": "color"
},
"900": {
"value": "#29141F",
"type": "color"
}
}
}
}