What color is #ED698D?

#ED698D is a light, vivid rose. In RGB it is rgb(237, 105, 141), and in HSL hsl(344, 79%, 67%).

Is #ED698D accessible as text?

On white, #ED698D has a contrast ratio of 3.00:1 (fails WCAG AA for body text); on black it is 7.01:1 (passes). For text placed on #ED698D, use black for the best readability.

What is the closest Tailwind color to #ED698D?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #ED698D?

#ED698D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #68EDCA. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #ED698D below.

Is #ED698D good for buttons?

#ED698D works well for buttons and highlights, but use black text on #ED698D — white text only reaches 3.00:1, below the 4.5:1 needed for normal-size labels.

Is #ED698D the same as CSS palevioletred?

No — #ED698D is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color.

#ED698D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #ED698D

Not just a swatch — here's how #ED698D works with other colors. Named schemes with #ED698D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #ED698D Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Watermelon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #ED698D Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Watermelon anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #ED698D Accent #AEC3B1 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Watermelon opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #ED698D Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Watermelon sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #ED698D Secondary #EAB9C2 Support #9B9087 Ink #17140F

Watermelon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Watermelon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #ED698D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 28/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #ED698D

For UI

For branding

For interior

For fashion

People also use #ED698D with

Persian Pink Dark Salmon Seafoam Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #F8E5EA for cards and hover fills. Tint 80

Avoid beside #ED7168 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #ED698D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #ED698D;
  --color-base-rgb: 237 105 141;
  --color-base-oklch: oklch(69.1% 0.166 5.4);
  --color-50: #FEF1F4;
  --color-100: #FCDAE3;
  --color-200: #F6B6C7;
  --color-300: #EB85A0;
  --color-400: #DA587A;
  --color-500: #C0355A;
  --color-600: #92304A;
  --color-700: #672839;
  --color-800: #431D28;
  --color-900: #29141A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  watermelon: {
    50: '#FEF1F4',
    100: '#FCDAE3',
    200: '#F6B6C7',
    300: '#EB85A0',
    400: '#DA587A',
    500: '#C0355A',
    600: '#92304A',
    700: '#672839',
    800: '#431D28',
    900: '#29141A',
  },
}

$base: #ED698D;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FCDAE3;
$base-200: #F6B6C7;
$base-300: #EB85A0;
$base-400: #DA587A;
$base-500: #C0355A;
$base-600: #92304A;
$base-700: #672839;
$base-800: #431D28;
$base-900: #29141A;
$base-hover: #E62B5D;
$base-subtle: #F5D7DF;

{
    "color": {
        "base": {
            "value": "#ED698D",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCDAE3",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C7",
                "type": "color"
            },
            "300": {
                "value": "#EB85A0",
                "type": "color"
            },
            "400": {
                "value": "#DA587A",
                "type": "color"
            },
            "500": {
                "value": "#C0355A",
                "type": "color"
            },
            "600": {
                "value": "#92304A",
                "type": "color"
            },
            "700": {
                "value": "#672839",
                "type": "color"
            },
            "800": {
                "value": "#431D28",
                "type": "color"
            },
            "900": {
                "value": "#29141A",
                "type": "color"
            }
        }
    }
}