Nearest named color: Orchid
#ED70DB
#ED70DB
Nearest named
Orchid
Family
Purple
Lightness
72.8%
Chroma
0.198
Hue angle
333.2°
Temperature
Warm
Contrast on white
2.64:1 · Fail
Contrast on black
7.03:1 · AAA
Web-safe
#FF66CC
CSS oklch()
73% 0.20 333

#ED70DB is a mid-toned, warm pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #ED70DB

Not just a swatch — here's how #ED70DB works with other colors. Named schemes with #ED70DB in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Orchid as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

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Color Lab

How #ED70DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 45/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 29/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
A faint retro warmth without tipping into sepia.
Luxury 31/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 44/100
Moderate
Workable accent with care around contrast.
Surface fit 29/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #ED70DB

For UI
For branding
For interior
For fashion
People also use #ED70DB with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.0:1. Use
Subtle surface Use #F8E6F5 for cards and hover fills. Tint 80
Avoid beside #ED6EB0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #ED70DB at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #ED70DB;
  --color-base-rgb: 237 112 219;
  --color-base-oklch: oklch(72.8% 0.198 333.2);
  --color-50: #FEF1FC;
  --color-100: #FBDAF6;
  --color-200: #F6B6EC;
  --color-300: #EA85DB;
  --color-400: #DA58C6;
  --color-500: #BF36AA;
  --color-600: #913083;
  --color-700: #67285D;
  --color-800: #431E3E;
  --color-900: #291426;
  --color-on-base: #141310;
}