What color is #ED738C?

#ED738C is a light, vivid red. In RGB it is rgb(237, 115, 140), and in HSL hsl(348, 77%, 69%).

Is #ED738C accessible as text?

On white, #ED738C has a contrast ratio of 2.83:1 (fails WCAG AA for body text); on black it is 7.43:1 (passes). For text placed on #ED738C, use black for the best readability.

What is the closest Tailwind color to #ED738C?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #ED738C?

#ED738C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #73EDD4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #ED738C below.

Is #ED738C good for buttons?

#ED738C works well for buttons and highlights, but use black text on #ED738C — white text only reaches 2.83:1, below the 4.5:1 needed for normal-size labels.

Is #ED738C the same as CSS palevioletred?

No — #ED738C is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#ED738C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #ED738C

Not just a swatch — here's how #ED738C works with other colors. Named schemes with #ED738C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #ED738C Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3C2A21

This palette keeps Watermelon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #ED738C Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Watermelon anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #ED738C Accent #AEC3B2 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Watermelon opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #ED738C Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Watermelon sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #ED738C Secondary #ECBEC5 Support #9B9087 Ink #17140F

Watermelon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Watermelon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #ED738C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 41/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #ED738C

For UI

For branding

For interior

For fashion

People also use #ED738C with

Carnation Sandy Brown Seafoam Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.6:1. Use

Subtle surface Use #F8E6EA for cards and hover fills. Tint 80

Avoid beside #ED8373 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #ED738C at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #ED738C;
  --color-base-rgb: 237 115 140;
  --color-base-oklch: oklch(70.4% 0.152 8.9);
  --color-50: #FEF1F3;
  --color-100: #FBDAE1;
  --color-200: #F5B7C3;
  --color-300: #E9869A;
  --color-400: #D95973;
  --color-500: #BE3752;
  --color-600: #913144;
  --color-700: #662835;
  --color-800: #431E25;
  --color-900: #291418;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  watermelon: {
    50: '#FEF1F3',
    100: '#FBDAE1',
    200: '#F5B7C3',
    300: '#E9869A',
    400: '#D95973',
    500: '#BE3752',
    600: '#913144',
    700: '#662835',
    800: '#431E25',
    900: '#291418',
  },
}

$base: #ED738C;
$base-ink: #141310;
$base-50: #FEF1F3;
$base-100: #FBDAE1;
$base-200: #F5B7C3;
$base-300: #E9869A;
$base-400: #D95973;
$base-500: #BE3752;
$base-600: #913144;
$base-700: #662835;
$base-800: #431E25;
$base-900: #291418;
$base-hover: #E53558;
$base-subtle: #F5D9DF;

{
    "color": {
        "base": {
            "value": "#ED738C",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE1",
                "type": "color"
            },
            "200": {
                "value": "#F5B7C3",
                "type": "color"
            },
            "300": {
                "value": "#E9869A",
                "type": "color"
            },
            "400": {
                "value": "#D95973",
                "type": "color"
            },
            "500": {
                "value": "#BE3752",
                "type": "color"
            },
            "600": {
                "value": "#913144",
                "type": "color"
            },
            "700": {
                "value": "#662835",
                "type": "color"
            },
            "800": {
                "value": "#431E25",
                "type": "color"
            },
            "900": {
                "value": "#291418",
                "type": "color"
            }
        }
    }
}

Palettes built on #ED738C

Color Lab

Pairs with #ED738C

UI roles & guardrails

In real applications

Scales

Every model

Export