#EE3443 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EE3443 works with other colors. Named schemes with #EE3443 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Imperial Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
Imperial Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #EE3443 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EE3443 at work across the surfaces designers actually ship.
:root {
--color-base: #EE3443;
--color-base-rgb: 238 52 67;
--color-base-oklch: oklch(62.2% 0.220 22.7);
--color-50: #FEF0F1;
--color-100: #FDD8DB;
--color-200: #F9B4B9;
--color-300: #EE818A;
--color-400: #DF535E;
--color-500: #C5303C;
--color-600: #962C35;
--color-700: #6A252B;
--color-800: #451C1F;
--color-900: #2A1315;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F1',
100: '#FDD8DB',
200: '#F9B4B9',
300: '#EE818A',
400: '#DF535E',
500: '#C5303C',
600: '#962C35',
700: '#6A252B',
800: '#451C1F',
900: '#2A1315',
},
}
$base: #EE3443; $base-ink: #141310; $base-50: #FEF0F1; $base-100: #FDD8DB; $base-200: #F9B4B9; $base-300: #EE818A; $base-400: #DF535E; $base-500: #C5303C; $base-600: #962C35; $base-700: #6A252B; $base-800: #451C1F; $base-900: #2A1315; $base-hover: #D71122; $base-subtle: #F3C9CC;
{
"color": {
"base": {
"value": "#EE3443",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8DB",
"type": "color"
},
"200": {
"value": "#F9B4B9",
"type": "color"
},
"300": {
"value": "#EE818A",
"type": "color"
},
"400": {
"value": "#DF535E",
"type": "color"
},
"500": {
"value": "#C5303C",
"type": "color"
},
"600": {
"value": "#962C35",
"type": "color"
},
"700": {
"value": "#6A252B",
"type": "color"
},
"800": {
"value": "#451C1F",
"type": "color"
},
"900": {
"value": "#2A1315",
"type": "color"
}
}
}
}