#EE74EC is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #EE74EC works with other colors. Named schemes with #EE74EC in its natural role, and a note on why the supporting colors balance it.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Heliotrope as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
How #EE74EC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EE74EC at work across the surfaces designers actually ship.
:root {
--color-base: #EE74EC;
--color-base-rgb: 238 116 236;
--color-base-oklch: oklch(74.2% 0.206 328.0);
--color-50: #FEF1FE;
--color-100: #FBDAFB;
--color-200: #F6B6F5;
--color-300: #EA85E8;
--color-400: #DA58D7;
--color-500: #BF36BD;
--color-600: #913090;
--color-700: #672866;
--color-800: #431E43;
--color-900: #291429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FEF1FE',
100: '#FBDAFB',
200: '#F6B6F5',
300: '#EA85E8',
400: '#DA58D7',
500: '#BF36BD',
600: '#913090',
700: '#672866',
800: '#431E43',
900: '#291429',
},
}
$base: #EE74EC; $base-ink: #141310; $base-50: #FEF1FE; $base-100: #FBDAFB; $base-200: #F6B6F5; $base-300: #EA85E8; $base-400: #DA58D7; $base-500: #BF36BD; $base-600: #913090; $base-700: #672866; $base-800: #431E43; $base-900: #291429; $base-hover: #E634E3; $base-subtle: #F5D9F5;
{
"color": {
"base": {
"value": "#EE74EC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FE",
"type": "color"
},
"100": {
"value": "#FBDAFB",
"type": "color"
},
"200": {
"value": "#F6B6F5",
"type": "color"
},
"300": {
"value": "#EA85E8",
"type": "color"
},
"400": {
"value": "#DA58D7",
"type": "color"
},
"500": {
"value": "#BF36BD",
"type": "color"
},
"600": {
"value": "#913090",
"type": "color"
},
"700": {
"value": "#672866",
"type": "color"
},
"800": {
"value": "#431E43",
"type": "color"
},
"900": {
"value": "#291429",
"type": "color"
}
}
}
}