#EF0635 is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EF0635 works with other colors. Named schemes with #EF0635 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #EF0635 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF0635 at work across the surfaces designers actually ship.
:root {
--color-base: #EF0635;
--color-base-rgb: 239 6 53;
--color-base-oklch: oklch(60.2% 0.241 22.6);
--color-50: #FEF0F3;
--color-100: #FDD8DF;
--color-200: #FCB1C0;
--color-300: #F57A93;
--color-400: #E84A6A;
--color-500: #CE2748;
--color-600: #9C263D;
--color-700: #6E2130;
--color-800: #471A23;
--color-900: #2B1217;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F3',
100: '#FDD8DF',
200: '#FCB1C0',
300: '#F57A93',
400: '#E84A6A',
500: '#CE2748',
600: '#9C263D',
700: '#6E2130',
800: '#471A23',
900: '#2B1217',
},
}
$base: #EF0635; $base-ink: #141310; $base-50: #FEF0F3; $base-100: #FDD8DF; $base-200: #FCB1C0; $base-300: #F57A93; $base-400: #E84A6A; $base-500: #CE2748; $base-600: #9C263D; $base-700: #6E2130; $base-800: #471A23; $base-900: #2B1217; $base-hover: #BF052A; $base-subtle: #F4BAC6;
{
"color": {
"base": {
"value": "#EF0635",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F3",
"type": "color"
},
"100": {
"value": "#FDD8DF",
"type": "color"
},
"200": {
"value": "#FCB1C0",
"type": "color"
},
"300": {
"value": "#F57A93",
"type": "color"
},
"400": {
"value": "#E84A6A",
"type": "color"
},
"500": {
"value": "#CE2748",
"type": "color"
},
"600": {
"value": "#9C263D",
"type": "color"
},
"700": {
"value": "#6E2130",
"type": "color"
},
"800": {
"value": "#471A23",
"type": "color"
},
"900": {
"value": "#2B1217",
"type": "color"
}
}
}
}