#EF123E is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EF123E works with other colors. Named schemes with #EF123E in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #EF123E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF123E at work across the surfaces designers actually ship.
:root {
--color-base: #EF123E;
--color-base-rgb: 239 18 62;
--color-base-oklch: oklch(60.6% 0.238 20.9);
--color-50: #FEF0F3;
--color-100: #FDD8DF;
--color-200: #FAB3C1;
--color-300: #F07F96;
--color-400: #E1516E;
--color-500: #C72E4C;
--color-600: #972B40;
--color-700: #6B2432;
--color-800: #451C24;
--color-900: #2A1318;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F3',
100: '#FDD8DF',
200: '#FAB3C1',
300: '#F07F96',
400: '#E1516E',
500: '#C72E4C',
600: '#972B40',
700: '#6B2432',
800: '#451C24',
900: '#2A1318',
},
}
$base: #EF123E; $base-ink: #141310; $base-50: #FEF0F3; $base-100: #FDD8DF; $base-200: #FAB3C1; $base-300: #F07F96; $base-400: #E1516E; $base-500: #C72E4C; $base-600: #972B40; $base-700: #6B2432; $base-800: #451C24; $base-900: #2A1318; $base-hover: #BF0D31; $base-subtle: #F2BFCA;
{
"color": {
"base": {
"value": "#EF123E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F3",
"type": "color"
},
"100": {
"value": "#FDD8DF",
"type": "color"
},
"200": {
"value": "#FAB3C1",
"type": "color"
},
"300": {
"value": "#F07F96",
"type": "color"
},
"400": {
"value": "#E1516E",
"type": "color"
},
"500": {
"value": "#C72E4C",
"type": "color"
},
"600": {
"value": "#972B40",
"type": "color"
},
"700": {
"value": "#6B2432",
"type": "color"
},
"800": {
"value": "#451C24",
"type": "color"
},
"900": {
"value": "#2A1318",
"type": "color"
}
}
}
}