#EF1C09 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #EF1C09 works with other colors. Named schemes with #EF1C09 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #EF1C09 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #EF1C09 at work across the surfaces designers actually ship.
:root {
--color-base: #EF1C09;
--color-base-rgb: 239 28 9;
--color-base-oklch: oklch(60.5% 0.238 30.0);
--color-50: #FEF1F0;
--color-100: #FDDBD8;
--color-200: #FCB7B1;
--color-300: #F4867C;
--color-400: #E6594C;
--color-500: #CC3629;
--color-600: #9B3127;
--color-700: #6D2822;
--color-800: #471E1A;
--color-900: #2B1412;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF1F0',
100: '#FDDBD8',
200: '#FCB7B1',
300: '#F4867C',
400: '#E6594C',
500: '#CC3629',
600: '#9B3127',
700: '#6D2822',
800: '#471E1A',
900: '#2B1412',
},
}
$base: #EF1C09; $base-ink: #141310; $base-50: #FEF1F0; $base-100: #FDDBD8; $base-200: #FCB7B1; $base-300: #F4867C; $base-400: #E6594C; $base-500: #CC3629; $base-600: #9B3127; $base-700: #6D2822; $base-800: #471E1A; $base-900: #2B1412; $base-hover: #C11607; $base-subtle: #F4C1BC;
{
"color": {
"base": {
"value": "#EF1C09",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F0",
"type": "color"
},
"100": {
"value": "#FDDBD8",
"type": "color"
},
"200": {
"value": "#FCB7B1",
"type": "color"
},
"300": {
"value": "#F4867C",
"type": "color"
},
"400": {
"value": "#E6594C",
"type": "color"
},
"500": {
"value": "#CC3629",
"type": "color"
},
"600": {
"value": "#9B3127",
"type": "color"
},
"700": {
"value": "#6D2822",
"type": "color"
},
"800": {
"value": "#471E1A",
"type": "color"
},
"900": {
"value": "#2B1412",
"type": "color"
}
}
}
}